A Quote by Jacques Ellul
The aim of modern propaganda is no longer to modify ideas, but to provoke action.
Related Quotes
The methods of peace propaganda which aim at establishing peace doctrine by argument and by creating a feeling favorable to peace in general seem to fall short of reaching the springs of human action and of dealing with the causes of the conduct which they seek to modify.
This is the secret of propaganda: To totally saturate the person, whom the propaganda wants to lay hold of, with the ideas of the propaganda, without him even noticing that he is being saturated.
The plain fact is that education is itself a form of propaganda - a deliberate scheme to outfit the pupil, not with the capacity to weigh ideas, but with a simple appetite for gulping ideas ready-made. The aim is to make 'good' citizens, which is to say, docile and uninquisitive citizens.
The goal of modern propaganda is no longer to transform opinion but to arouse an active and mythical belief.
The goal of modern propaganda is no longer to transform opinion but to arouse an active and mythical belief
My aim was not to fool. My aim was to provoke thought and stir emotion.
Propaganda must not concern itself with what is best in man - the highest goals humanity sets for itself, its noblest and most precious feelings. Propaganda does not aim to elevate man, but to make him serve. It must therefore utilize the most common feelings, the most widespread ideas, the crudest patterns, and in so doing place itself on a very low level with regard to what it wants man to do and to what end. Hate, hunger, and pride make better levers of propaganda than do love or impartiality.
The person who imagined that he could not be the victim of propaganda because he could distinguish truth from falsehood, is extremely susceptible to propaganda, because when propaganda does tell the truth, he is then convinced that it is no longer propaganda: moreover, his self-confidence makes him all the more vulnerable to attacks of which he is unaware.
Propaganda tries first of all to create conditioned reflexes in the individual so that certain words, signs, or symbols, even certain persons or facts, provoke unfailing reactions...The important thing is that when the time is ripe, the individual can be thrown into action by the utilization of the psychological levers that have been set up.
The history of mankind is the history of ideas. For it is ideas, theories, and doctrines that guide human action, determine the ultimate ends men aim at, and the choice of the means employed for the attainment of these ends.
The shock of the way I mix patterns and fabrics can be disconcerting, but what I am trying to do is provoke new ideas about how pieces can be put together in different ways. I think this is a more modern way to wear clothes that in themselves are fairly classic.
Propaganda will never die out. Intelligent men must realize that propaganda is the modern instrument by which they can fight for productive ends and help to bring order out of chaos.
This is the secret of propaganda: Those who are to be persuaded by it should be completely immersed in the ideas of the propaganda, without ever noticing that they are being immersed in it.
Modern minds no longer object to the Church because of the way they think, but because of the way they live. They no longer have difficulties with the Creed, but with her Commandments. The heresy of our day is not the heresy of thought, but of action.
There are but few who have ideas and are, at the same time, capable of action. Ideas enlarge but stymie, action enlivens but confines.
The basis of the First Amendment is the hypothesis that speech can rebut speech, propaganda will answer propaganda, free debate of ideas will result in the wisest governmental policies.
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