A Quote by Jacques Ellul

Mass media provides the essential link between the individual and the demands of the technological society. — © Jacques Ellul
Mass media provides the essential link between the individual and the demands of the technological society.
The Second Wave Society is industrial and based on mass production, mass distribution, mass consumption, mass education, mass media, mass recreation, mass entertainment, and weapons of mass destruction. You combine those things with standardization, centralization, concentration, and synchronization, and you wind up with a style of organization we call bureaucracy.
There is the great, silent, continuous struggle: the struggle between the State and the Individual; between the State which demands and the individual who attempts to evade such demands. Because the individual, left to himself, unless he be a saint or hero, always refuses to pay taxes, obey laws, or go to war.
Advertising and the free society are closely connected. Advertising helps to make a free society remain so by increasing competition, and by helping to maintain the freedom of the mass media themselves. The free society is one where advertising and advertising agencies are likely to be in considerable demand, though it is true that even in a totally centralist society there would still be a need for organisations and people to have access to mass communication media.
Spouting quotes from Mao, Castro, and Che Guevara, which are as germane to our highly technological, computerized, cybernetic, nuclearpowered, mass media society as a stagecoach on a jet runway at Kennedy airport.
Media literacy is not just important, it's absolutely critical. It's going to make the difference between whether kids are a tool of the mass media or whether the mass media is a tool for kids to use.
Once it has been perceived that the division of labour is the essence of society, nothing remains of the antithesis between individual and society. The contradiction between individual principle and social principle disappears.
Again I want to emphasize that the study of propaganda must be conducted within the context of a technological society. Propaganda is called upon to solve problems created by technology, to play on maladjustments, and to integrate the individual into a technological world.
When, in any ethical department, unity is attained between outer demands and inner desires, between nature and conscience, between the needs of society and the individual, the moral formula is void because inner necessity then makes it psychically and physically impossible to break the outer law. Thus, true morality is attained.
At a collective level, learning is an essential link in our society.
Hiding behind such sacred terms as human rights and distributive justice, politicians and intellectuals alike have perpetrated a gargantuan ruse on humankind: they have convinced us that mass homogeneity is more essential for the betterment of society than is individual initiative, and they have adorned this dubious assumption with assurances that by leveling all distinctions between human beings, collective peace and unity will result as a matter of course, just as water runs downhill or the cart follows the ox.
Art for me...is a negation of society, an affirmation of the individual, outside of all the rules and all the demands of society.
It was his [Gen. Douglas MacArthur's] relationship with the administration In Washington which became poisoned by his egomania. Link upon link the bond between events on the battlefield and his own ruin was forged, and, as is essential in genuine tragedy, the gods used the victim himself to forge the links.
Mass democracy, mass morality and the mass media thrive independently of the individual, who joins them only at the cost of at least a partial perversion of his instincts and insights. He pays for his social ease with what used to be called his soul - his discriminations, his uniqueness, his psychic energy, his self.
Our mass media have little difficulty in selling particular interests as those of all sensible men. The political needs of society become individual needs and aspirations, their satisfaction promotes business and the commonweal, and the whole appeals to be the very embodiment of Reason.
Altruism demands that an individual serve others, but doesn’t stipulate whether those others should be one’s family, or the homeless, or society as a whole. Collectivism states that, in politics, society comes first and the individual must obey. Collectivism is the application of the altruist ethics to politics.
Today, the practice of medicine in an urban, technological society rarely provides either the time or the environment to encourage a doctor-patient relationship that promotes healing.
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