A Quote by Jade Thirlwall
Music videos are not as glamorous as they seem. They are very tiring.
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Some people draw a line between music videos and short films, looking down on music videos as a format, but there's so much potential in music videos.
I'm obsessed with the power of music and image together. There's also something about music videos that are incredibly glamorous - there's a fetishistic aesthetic to them that you don't really see in movies in the same way.
I was very pleased to find that once I had records out music videos were starting to happen, so I directed some of my own music videos and got to experiment in other areas of expression.
If I was a young director starting off, there's so many tools at your disposal now to do things relatively inexpensively that it's a great time to learn your chops and do some cool music videos. If I started all over again, I'd still be doing music videos, I'd just be doing them very differently. It's very difficult for me to do them now, but for young kids out there that love music and want to tackle a different art form - and I do think music video is an art form - that's a very cool thing to do.
Music videos may seem old hat now, but let me tell you, in the summer of 1981, MTV was indubitably the coolest thing ever invented. And the people who were in the videos... coolest people ever. No question.
I'm obsessed with music videos, and I just go on marathons of watching a ton of music videos.
Music videos are so incredibly relevant, but I don't think they're relevant on broadcast television anymore. I think they're much more about the power of the Internet. The stakes in advertising is a very different game. There's a lot of money involved and a lot of pressure. I miss the freedom and the rock-'n'-roll spirit of doing music videos
We have tons of live performances that we're putting on there. We have music videos. There's a music video for the song called I Am Jesus what is one of the funniest music videos, like we just could not find a place for it in the movie, but it's like crazy funny. And we have the whole video.
Videos come definitely after the music has been created, but I have always felt, and especially today, that videos are vital in the album process. I think that we live in a very visual era, and if you make a mistake with a video, those images will accompany the song forever.
I didn't make music videos in order to make a movie. Music videos were the goal for me, so it was never a step to something else. I approached it seriously.
We always need to have someone help with videos, I think all of our DVDs could've been better but our music video, I love all the music videos, but the actual behind-the-scenes and stuff of our music video DVD, it was rushed and didn't turn out great.
There seem to be a lot of black artists making very good videos that I'm surprised aren't being used on MTV.
We [musicians] are comfortable in front of the camera doing music videos, and it's almost a form of acting when we're doing music videos. We're acting out our own thoughts and what we've written down on paper.
In those days, boxing was very glamorous and romantic. You listened to fights on the radio, and a good announcer made it seem like a contest between gladiators.
All true artists in the world from all countries and all genres are influenced by Michael Jackson. There were music videos before Michael Jackson, and there were music videos after Michael Jackson. He brought such a huge change in the marketing and positioning of the music video.
I accept that appearance is a big thing in this business. But being around Hollywood and having actor friends and doing music videos, it does make you more aware of how you look. With music videos they send you rough cuts, and in certain frames of me, I just see a nose advert.
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