A Quote by Jake Hager

People know my name, and because of that, I have more leverage as a professional fighter. And as a professional fighter, as a professional wrestler, that is something we are all battling for. We want to make our brand a name brand and a household name. And that essentially gives us more leverage and helps us provide for our families.
Some people work their entire lives to become a professional fighter and see certain guys with exposure or just a name, hop into the professional ranks. It can rub people the wrong way and have them very doubtful of your skills because they see first-hand the hard work and how many years it takes to master this.
If you use your own name as your business brand, keep in mind that if you lose that brand, you have lost your name. And that is a bit of a problem going forward in life. If you decide to make up a name, and if you have lost that name, then who cares. But when it is your name on the products, and you lose it, that is the game changer.
I always disagreed with the separation of the name and the brand and the person To build on that name and brand is one thing. To divorce the name and the brand from the person was not an approach that I agreed with.
There is still boxing, but there's just no money in it anymore. If you went around the world and asked a bunch of people under 20 years old, to name a boxer, I bet they couldn't name one. They'd be able to name a UFC fighter though. When I was younger there was Mike Tyson and we watched everything. I'm not saying its gone, or its going to go, and it could easily be ignited by another fighter, but it's just that idea that UFC is more violent, that desire for more spectacle, has captured people's attention.
In a year's time, I was able to start a brand name and make it a household name. That's The Situation.
If there is any one skill that every professional must learn, it is how to brand himself or herself in the marketplace. A brand provides certainty to customers and lets them know that what they`re getting is the best. People don`t like to make decisions. Once we decide, for example, the kind of toothpaste we prefer, rarely do we change. We have to make so many decisions every day in our lives that most of us are overwhelmed.
I don't want to do anything and everything. I want to be a brand that, every time I leverage my name, I want people to feel sure that it's going to be something good - so whether it be my movies, my perfume, my restaurant, my musical, it'll be good work, good food and good everything.
Most of my money is more brand association deals. I own my publishing so that's allowed me to leverage my brand in ways that most people cannot or will not because they won't make any money doing it.
When you become a professional wrestler, your name becomes company property.
We have signed an exclusive licensing agreement with a company called TurnerPatterson, another African-American company, and what I thought would be a great vehicle for 'Ebony,' since it is such a strong brand name with tremendous loyalty, is to grow that brand name even more across different areas.
I'm a professional fighter and like most professional fighters I have had difficulties with my hands in the past.
Having my name kind of pop out on a page more so than other people helped in recruiting, helped in a lot of different areas. But when it comes down to it and you're talking about professional football - you can either play, or you can't. They don't care what your last name is at the end of the day.
If I had my career to do over again, I think I would wrestle under my real name, John Hennigan, because if there was some sort of brand test associated with professional wrestling, I would hardcore fail that test because I have so many names, it's confusing to me, even.
I've seen more people fail because of liquor and leverage -- leverage being borrowed money. You really don't need leverage in this world much. If you're smart, you're going to make a lot of money without borrowing.
We humans have had from time unknown the compulsion to name things and thus to be able to deal with them. The name we give to something shapes our attitude toward it. And in ancient thought the name itself has power, so that to know someone's name is to have a certain power over him. And in some societies, as you know, there was a public name and a real or secret name, which would not be revealed to others.
In places like the U.S. and Germany, women's professional boxing is already quite big, but I'd like to be the name that makes it bigger and gives it more global appeal.
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