My goal there on the business side of things is to become the Dr. Dre of social media. He was mentoring younger artists and helping them launch their careers, like Eminem.
The only thing that I'm scared of is not livin' up to the expectations of Dr. Dre and Eminem.
I would love to work with Eminem, Dr. Dre. I wish I could have been in the studio with Bob Marley.
I don't think I would be here in an interview if YouTube wasn't in existence, if social media hadn't been developed, or if these platforms for artists to promote and develop their own careers hadn't become available.
I just do my thing regardless of whoever I'm with: Eminem, Dr. Dre, Snoop, whoever.
If you had no Eazy-E, you got no N.W.A., no Dr. Dre, no Ice Cube, no Tupac Death Row years... no Bone Thugs. No Aftermath, no 50 Cent, no Eminem - the way we know them. The branch that is called Eazy-E on the Hip Hop tree is massive.
My social media world is detached from my friendship world. I'll have friends in real life that I don't follow on social media, because I don't really look at social media as the way of connecting to friends. For me, social media is like a business tool.
Dr Dre has never told me a lie. I look up to him, not only as a business man, but just as someone who has become his own man in this business. He's always recognised the hard-working ethic that I have and given me opportunities based on that.
Social media teams can and do launch clever campaigns, but game-changing Social Business initiatives are typically driven by management teams.
On the artist side, we made a significant investment in very young artists from the very beginning of their careers and helped them become global superstars.
Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.
The goal is not to be good at social media, the goal is to be good at business because of social media.
Jimmy Iovine, he pretty much started off as an engineer and a producer, and then he started up a label. Then he built his label to have big artists like Dr. Dre and 50 Cent. Then he started up a headphone company and made it a billion dollar business. He's a genius to me.
Personally, I'd love to see more social media firms develop business models that aren't reliant on advertising. If you're a social media firm selling ads, your goal is to get people to interrupt what they're doing all day long so they come and stare at your service as much as possible.
Social media is alluring, tempting, frustrating, etc. We mistake our interactions in social media as community, but is community possible when you don't even know what someone looks like or what his or her voice sounds like? I've enjoyed connecting with a lot of poets through social media, but do I truly know them if I haven't even met them yet?
From the start, I've always admired Eminem's thinking. That's the reason I wanted to appear on the Grammys with him when I was asked. Eminem has the balls to say what he feels and to make offensive things funny. That's very necessary today in America, with people being muzzled and irony becoming a lost art. Artists like Eminem who use their free speech to get a point across are vitally important. There just aren't many people in the world with balls that big and talent that awesome.
I don't think there is room for 'artistic temperament.' Professional artists understand art is a business. If businesses ran their companies like many artists do their careers, they would not stay open a year.