A Quote by Jakob Nielsen
In the attention economy, anyone trying to connect with an audience must treat the user's time as the ultimate resource.
Related Quotes
The utility of a language as a tool of thought increases with the range of topics it can treat, but decreases with the amount of vocabulary and the complexity of grammatical rules which the user must keep in mind. Economy of notation is therefore important.
I was really sick of bands just ignoring the audience as a posture in rock music. And I think we fed off each other in terms of trying to engage the audience, not in a hammy way, but actually trying to be aware of the space that you are playing in and trying to connect in some way through the music.
When you're still in the broadcast business, you're still trying to reach tens of millions. You're trying to still aim for a broader audience, and I think that's a more difficult task to spread yourself across that audience, connect with them, as opposed to a very, very small, pinpointed audience. Difficult to do.
The ultimate resource in economic development is people. It is people, not capital or raw materials that develop an economy.
In the emerging global economy, everything is mobile: capital, factories, even entire industries. The only resource that's really rooted in a nation--and the ultimate source of all its wealth--is its people.
When someone says "that resonates with me" what they are saying is "I agree with you" or "I align with you." Once your ideas resonate with an audience, they will change. But, the only way to have true resonance is to understand the ones with whom you are trying to resonate. You need to spend time thinking about your audience. What unites them, what incites them? Think about your audience and what's on their mind before you begin building your presentation. It will help you identify beliefs and behavior in your audience that you can connect with. Resonate with.
The ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies the company's product or service as the source of relief.
We must treat water as if it were the most precious thing in the world, the most valuable natural resource. Be economical with water! Don't waste it! We still have time to do something about this problem before it is too late.
In the past, the biggest mistake I've made has been trying to treat election night like the first and last time anyone will ever see me on TV. I've worn dresses that were more prom time than primetime.
The resource allocation task of top management has received too much attention when compared to the task of resource leverage.
Journalism classes teach us that one must extract oneself from the story in order to report without bias, but often we need to be in the story in order to understand, to connect, to help the audience identify or else it has no heart; it could be a robot telling the story, for all anyone cares.
In today's roller-coaster economy, hyper-competitive, fear-based, flat and global world, convincing anyone to do anything at any time requires getting their attention, creating their intention and turning it to action.
Tribalism isn't a bad thing. If you're a Facebook user, or Twitter user or Foursquare user or LinkedIn user, those are all tribes... and they may even have sub-tribes. It's not pejorative, it's declarative.
We must treat others as if they matter, as if they are worthy of care and attention.
Government must start to look at mobile infrastructure as a critical national resource and not just a resource for tax dollars.
Our economy will not prosper as long as it is monopolised (by the government). The economy must be rid of monopoly and see competition, it must be freed of insider speculation, be transparent, all people must be aware of the statistics. If we can bring transparency to our economy, we can fight corruption.
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