A Quote by Jakob Nielsen

Designers are not users. — © Jakob Nielsen
Designers are not users.

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In their work, designers often become expert with the device they are designing. Users are often expert at the task they are trying to perform with the device. [...] Professional designers are usually aware of the pitfalls. But most design is not done by professional designers, it is done by engineers, programmers, and managers.
When designers intentionally trick users into inviting friends or blasting a message to their social networks, they may see some initial growth, but it comes at the expense of users' goodwill and trust. When people discover they've been duped, they vent their frustration and stop using the product.
Users are not designers.
I make films but I am trained as a designer. I come from this series of designers called critical designers, speculative designers.
The Web is not a prize to be won, and Mr. Ballmer's attitude is deplorable in the light of what the Web means to the world, to users, to designers and developers, and - to put it into Microsoft parlance - customers.
On engagement, we're already seeing that mobile users are more likely to be daily active users than desktop users. They're more likely to use Facebook six or seven days of the week.
The old computing was about what computers could do; the new computing is about what users can do. Successful technologies are those that are in harmony with users' needs. They must support relationships and activities that enrich the users' experiences.
I cannot draw to save my life, and I'm not a big art scholar, but I worked with many designers throughout my career - in theater, in dance, costume designers, set designers, and I have a lot of artist friends and I do photography, and I think it's kind of in my life.
Words have users, but as well, users have words. And it is the users that establish the world's realities.
I want my testimony to stand on that point. But I would point out that Zona Research Inc. showed we have increased market share among business users, educational users, and government users over the past several months - and that's more recent than the IDC report.
Features that offer value to a minority of users impose a cost on all users.
It's better to have a few users love your product than for a lot of users to sort of like it.
If the users don't control the program, the program controls the users. With proprietary software, there is always some entity, the "owner" of the program, that controls the program and through it, exercises power over its users. A nonfree program is a yoke, an instrument of unjust power.
Well, we can't leave anyone behind just because they are sex workers or they are needle users, intravenous drug users, prostitutes.
Set designers, costume designers, actors, writers, music, that's what is beautiful.
There are only a handful of designers that influence other designers, and I have to keep one step ahead of the game.
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