A Quote by James C. Collins

...the question, Why try for greatness? would seem almost tautological. If you're doing something you care that much about, and you believe in its purpose deeply enough, then it is impossible to imagine not trying to make it great. It's just a given.
Indeed, the real question is not, "Why greatness?" but "What work makes you feel compelled to try to create greatness?" if you have to ask the question, "Why should we try to make it great? Isn't success enough?" then you're probably int he wrong line of work.
I remember all the stages in my career where I almost didn't have enough confidence to try for something, almost didn't have the guts to follow something I was excited about doing, because I didn't know anyone else who'd done it, or other people made me question it.
I think there's no question that historians create; they would tell you that, I think. If I'm trying to imagine an imperial Roman position, it's much easier to imagine the poor schlub who's not even sure why he's doing what he's doing than it is to imagine Caesar. At least for me. And I'm intrigued, too, by the position of the poor schlub who *still* finds himself supporting the imperial project.
Higher calling matters. When you care so deeply about the why-why you're doing what you're doing-then and only then are you operating in a way that allows you to overcome the obstacles.
There's something deeply satisfying when it succeeds, but I'm not going to do another book just to put my name on something and make some money if it's not something I deeply care about.
When I was a boy, I would read those postcards and know exactly why my father was doing what he was doing: he was taking a stab at greatness, that is, if greatness is simply another word for doing something different from what you were already doing--or maybe greatness is the thing we want to have so that other people will want to have us, or maybe greatness is merely the grail for our unhappy, striving selves, the thing we think we need but don't and can't get anyway.
The question is, why are we doing so well? The answer is, I try not to think about it too much. I just do what's fun.
I'm a great supporter of transcendental meditation. I've been using it for almost 40 years now - and I think it's a great tool for anyone to have, to be able to utilize as a tool for stress. Stress, of course, comes with almost every business. I think there are enough studies out there that show that TM is something that could benefit anybody. It's a great system to use. Otherwise, why would I've been doing it for all these years, for almost half of my life?
I'm one of the most adaptable guys I know in as much as travelling is my favourite thing to do in life. With every place I go, I try to stay there long enough to do it justice, long enough so that I can at least imagine what it would be like to live there. Once I imagine that, then it's OK for me to return home.
The reason I stopped modeling was because I was not pleased with trying to portray something that is impossible to reach. Even when I do photo shoots now for films, I am just not interested in trying to look my best all the time anymore. That pursuit of an impossible perfection seems ridiculous to me now. I would rather show my vulnerabilities or my doubts than try to be something that no one is.
I would just imagine there's a criticism for just about everything, if you want to take something down. No one's invincible. The Jicks are a work in progress and we don't think everything we do is the bee's knees or something, we're just trying our best to get turned on by what we're doing.
My message to all the activists is to just keep going, and I know it really may seem impossible and hopeless sometimes - it always does - so you just have to keep going because if you try hard enough and long enough you will make a difference.
I don't believe in greatness that is bestowed as a rare gift to a few lucky ones. Rather, I think all people have greatness inside them. It is just a matter of persistence--sticking to what you have envisioned until it is reality. I have a deep conviction that everyone, including you, has been given exactly the right set of gifts to fulfill some magnificent purpose in life. Greatness must simply be chosen. And if you choose it, it will happen.
That's really one thing I really care about as a person is trying to make the people's lives around me better. Whether that's just being a friend and listening or with information I can offer. However it is, that's something I care about and I try to do on a regular basis.
I'm pretty good at inventing phrases - you know, the sort of words that suddenly make you jump, almost as though you'd sat on a pin, they seem so new and exciting even though they're about something hypnopaedically* obvious. But that doesn't seem enough. It's not enough for the phrases to be good; what you make with them ought to be good too.
It's just madness. First email. Then instant message. Then MySpace. Then Facebook. Then LinkedIn. Then Twitter. It's not enough anymore to 'Just do it.' Now we have to tell everyone we are doing it, when we are doing it, where we are doing it and why we are doing it.
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