A Quote by James Hetfield
The fans like the idea we do what we want. It's not an act. Screw the record company and the beaten path. Without MTV or radio, we still have a huge underground following.
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We didn't have MTV, and I was desperate for something. You know, you're young, you want something off the beaten path. And Twin Peaks was like, surrealism on network TV.
Pantera is a marquee band, with the most diehard fans. We sold over 20 million records without MTV or radio.
Even though I've been reasonably well known for quite a long time, I still can't get a record on daytime radio or on MTV.
People tend to want to follow the beaten path. The difficulty is that the beaten path doesn't seem to be leading anywhere.
I was really amazed when I started hearing 'Songbird' on the radio. I couldn't believe that the record company promotion department had actually convinced radio music directors to play it -because there wasn't anything like it on the radio at the time.
I really like to think of each record as its own thing. So, for sure, but I hate the idea of being stuck in anything. Like I want to do a Hawkwind-style record too, or a noise rock record or a hardcore record. Why not, you know? I would just not want to keep heading too far in one direction, without pulling off and going the other way.
I really like to think of each record as its own thing. So, for sure, but I hate the idea of being stuck in anything. Like I want to do a Hawkwind-style record too, or a noise rock record or a hardcore record. Why not, you know? I would just not want to keep heading too far in one direction, without pulling off and going the other way. That is what is fun for me.
True morality consists not in following the beaten track, but in finding the true path for ourselves, and fearlessly following it.
I think for us, we don't feel like the future of music is in the act of being a record company. We feel like the future of the music business is in empowering artists to have better and better tools to communicate with their fans. We want to be people who are saying to artists, "Look, you don't need that company over there to release your album. You can do it this way." Almost more of a band partnership than a label-artist relationship. Not about ownership of content, but about empowerment.
If I want to do an orchestral record, if I want to do an acoustic record, if I want to do a death-metal record, if I want to do a jazz record - I can move in whichever direction I want, and no one is going to get upset about that. Except maybe my manager and my record company.
I think a lot of people who become music fans have that moment where they break from their parents' music, they break from the radio and MTV - at least in my generation, they did, and MTV isn't really a thing anymore. And you discover something that defines you, that is outside of the mainstream.
I think people who say radio is gone or radio is irrelevant are way off the mark. It's still by a huge degree the dominant medium. I know it's changing but radio is still incredibly important.
I have a huge underground following on the web.
There was a time when people would go search out underground records. Now, underground means free, and people don't really care for it. So now artists tend to go more pop and look for the radio. You know, the radio never wanted you to speak about anything, so the music is kinda influenced by the hands of the radio which wants to homogenize it and dilute it and sanitize it. And for the most part, nobody's takin' the time to seek out the cats that are still tryin' to talk, so they have a difficult time being heard, like Chuck D said.
People want to be the first with the record, they want to be the first to know which songs are on the record, all that kind of stuff. So I like to just stall them a bit. Personally, I love the idea of an album that's completely new, that no one's heard any free downloads, any pre-record releases, all that kind of stuff, and nothing's been played on the radio. Totally virgin, you know, a sealed record. That's my ideal, but it's very hard to get anybody else to agree to do that.
When radio stations started playing music the record companies started suing radio stations. They thought now that people could listen to music for free, who would want to buy a record in a record shop? But I think we all agree that radio stations are good stuff.
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