A Quote by James May
I'm a big user of digital technology, but I don't find it beautiful.
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If a technology is elegant, biodegradable, made from renewable materials and employs a minimum of muscular, water or wind energy, is responsive, beautiful in its way, and challenging to the user in that it develops the user's senses and strength - it may comport with nature.
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This is the same problem I have with digital photography. The potential is always remarkable. But the medium never settles. Each year there is a better camera to buy and new software to download. The user never has time to become comfortable with the tool. Consequently too much of the work is merely about the technology. The HDR and QTVR fads are good examples. Instead of focusing on the subject, users obsess over RAW conversion, Photoshop plug-ins, and on and on. For good work to develop the technology needs to become as stable and functional as a typewriter.
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I started playing with digital technology early on in my work. I made digital collages with costumed figures using early versions of Photoshop in the 90s. I was trying to use the newly available digital technologies to combine real people and places with new imagined possibilities.
My hope is that digital technology will level things out more and that it will eventually eliminate favoritism. But technology cannot do it alone. The audience has to become more discriminating as well and not buy into every big tentpole movie because they have been brainwashed into thinking that's the movie to see.
For the user, it doesn't matter whether he is getting access on Wi-Fi, 3G or 2G networks. What matters is good connectivity, and as a technology provider, our job is to hide the complexity of the technology.
We're always doing a lot of user studies on health and safety. We take it super seriously. But if you look back at the history of most new big technology breakthroughs, there is some element of controversy around what impact is it going to have.
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