A Quote by James May
Someone once told me that I was 12 inside. The only thing 12-year-olds crave is more Lego. Lego is fun; it's therapeutic. It's a beautiful sensation when you click the pieces together.
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Considering LEGO's considerable brand equity, you might expect that the company must have a marketing budget in the billions. Not so. In fact, LEGO's marketing budget is so modest that if I recorded it here, you'd probably think it was a typo. LEGO doesn't do its own talking; it lets LEGO maniacs talk for it.
There should be a certification process to suggest if a particular film is suitable for 12-year-olds, 15-year-olds or 18-year-olds. The same thing I think applies for the Internet.
It is impossible to maintain civilization with 12-year-olds having babies, with 15-year-olds killing each other, with 17-year-olds dying of AIDS and with 18-year-olds getting diplomas they can't even read.
I have a huge Lego collection - I have a really big Lego collection. We're talking pretty darn large. I also have a huge collection of original stainless steel Thomas the Tank Engine train toys. Beautiful little trains; they're my favorite thing in the world.
So many people have asked me about getting their own LEGO Oscar that I submitted it to LEGO Ideas so that everyone has the ability to get one.
The fact that you can take LEGO bricks from thirty years ago and they still snap together with the same new LEGO brick that comes out, I mean what type of product can span generations like that, there is something really special to it.
I don't want to make games for 12-year-olds. I have no interest in that. I haven't been 12 in a long time.
The States were much more fun. L.A. was L.A. It's not L.A. now. L.A. infested with jaded 12-year-olds is not the L.A. that I really dug.
I'm an independent artist, but I do have a good business relationship with Lego, since I'm a unique customer. They're aware of what I'm doing. A painter may not have a relationship with a paint maker, but there's only one company that makes Lego.
LEGO is universal. So many people enjoy it, from all different walks of life, all different ages, all different cultures. When I was in Africa, I had LEGO bricks with me and I met some people who had never heard of LEGO, they had never seen it before and yet as soon as I gave them a few bricks, they immediately got it.
People talk about Obama in the same way 12-year-olds talk about Bieber, and speculate about what he and Michelle are like behind closed doors the same way those 12-year-olds wonder what Justin and Selena are like.
There are only four or five real events that we have that draw that many people into town each year. We should have at least 12; and once we have 12, we can have 24.
I was this big, heavy kid - nobody was at my weight at that age, so I had to fight 12-year-olds, 13-year-olds when I was seven years old. And what do you know, I was beating them.
The team behind 'The Lego Movie' approached me. They wanted to do something extra special for the Academy Award performance of best song nominee 'Everything is Awesome.' They had seen my earlier version of a Lego Oscar statue, and I was happy to take on the challenge.
'The Lego Movie' did better than we could possibly have imagined. We were very nervous that people would discount it because it is called 'The Lego Movie.'
Many creative people are finding that creativity doesn't grow in abundance, it grows from scarcity - the more Lego bricks you have doesn't mean you're going to be more creative; you can be very creative with very few Lego bricks.
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