A Quote by James Surowiecki
Medical tourism can be considered a kind of import: instead of the product coming to the consumer, as it does with cars or sneakers, the consumer is going to the product.
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The junk merchant doesn't sell his product to the consumer, he sells the consumer to his product. He does not improve and simplify his merchandise. He degrades and simplifies the client.
A cigarette is the only consumer product which when used as directed kills its consumer.
A consumer society is about simplfying and degrading the consumer as well as the product.
That's the kind of consumer society we live in. We're always looking for the next product that's going to change your life instead of just going out and changing your life.
in television the product is not the program; the product is the audience and the consumer of that product is the advertiser. The advertiser does not 'buy' a news program. He buys an audience.
[on the theory of the firm] It is exactly analogous to the analysis of the reactions of a consumer by means of indifferent curves. Indeed, a consumer is merely a 'firm' whose product is 'utility.'
The story is important for any movie, for it is in the film industry, the consumer pays the money before he or she gets the product. So, the responsibility of delivering a good product is on us.
Label celebrity a consumer society's most precious consumer product, and eventually it becomes the hero with a thousand faces, the packaging of the society's art and politics, the framework of its commerce, and the stuff of its religion.
What was really tough for me was that Lars Magnus Ericsson founded Ericsson in 1876; we've always had a consumer product. And I'm the 16th CEO of Ericsson, and I decided that we don't have any consumer products anymore.
The consumer gets the best deal when the product is cheapest, and the product is cheapest when people can freely compete in the market place.
The key element of success is a product that matches all of what you've done in your message and your marketing, and all the emotion that has to be transmitted to the consumer through the product.
Cars, toys, aspirin, meat, toasters, water - nearly every product sold has passed basic safety regulations well in advance of being marketed and sold. But consumer credit is a kind of buyer-beware, wild west. That is partly the result of history.
The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everything—the product, the delivery, the marketing—around that benefit.
If you tell lies about a product, you will be found out - either by the Government, which will prosecute you, or by the consumer, who will punish you by not buying your product a second time.
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
Cigarette companies market heavily to young people. They need young customers because their product kills the older ones. It is the only product that, if used as intended, kills the consumer.
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