A Quote by James Surowiecki
Campaigns fail if they waste resources courting voters who are unpersuadable or already persuaded. Their most urgent task is to find and persuade the few voters who are genuinely undecided and the larger number who are favorably disposed but need a push to actually vote.
Related Quotes
One of the enduring myths of campaign analysis is that you can actually count the number of 'undecided' voters by asking voters if they are undecided or not. Sometimes, significant numbers of voters actually change their minds.
We did a lot right with the voters with whom we’ve enjoyed traditional support. But we haven’t done enough to build a larger coalition of voters. We have to modernize our message to reach a larger audience of voters beyond our base.
The data shows pretty clearly that how voters watch video programming is dramatically changing and reinforces the need for political campaigns to better match their communications outreach efforts to the voters’ changing media habits.
It's hurting Democrats if you do really go profoundly negative in the primary. Most of them don't. They actually realize the most effective use of their money is to make sure they stand out in front of the voters and the voters understand their story.
Republicans ought to propose conservative answers to the concerns that are uppermost on most voters’ minds. The libertarian-populist method seems to be to start with the solutions and then to imagine that voters have the relevant concerns. And while many of the proposed solutions have great potential appeal to conservative voters, few would do much to expand their ranks.
We need a nonpartisan debate commission that actually allows candidates, who are on the ballot in enough states that they could win the election - voters not only have a right to vote, we have a right to know who we can vote for.
Something that is interesting about the current polling is that, as you watch Hillary's [Clinton] numbers fluctuate, part of the reason that they are is because the Obama coalition, younger voters, African-American voters, Latino voters, they're not showing up in as large a number for her as they did for President [Barack] Obama.
Race is still a powerful force in this country. Any African American candidate, or any Latino candidate, or Asian candidate or woman candidate confronts a higher threshold in establishing himself to the voters ... Are some voters not going to vote for me because I'm African American? Those are the same voters who probably wouldn't vote for me because of my politics.
My advice is to listen and accept the will of the American people, the Republican voters. The Republican Party is the Republican voters, and Republican voters oppose these trade agreements more than Democrat voters do.
Many young people don't vote because they feel unwelcome and irrelevant, and that's the system's fault... As much as MTV tries to get them to vote, politicians don't include young voters because young voters don't donate money.
When Democrats concede the idea that some voters are not our voters, we shouldn't be surprised when those voters agree.
In the U.S., requiring voters to produce photo ID in order to vote is just part of a much wider and more open system of discrimination against poor and ethnic minority voters.
The campaigns of Steve Forbes, Pat Buchanan, Ross Perot, and John McCain all outperformed expectations on their support from independent voters. They made no effort to shy away from ideology, but conveyed to voters that their policies were driven by principle, not party talking points.
It is not the qualified voters, but the qualified voters who choose to vote, that constitute political power.
We need candidates who are able to reach out to young voters, women voters.
I vote Democrat because I believe liberal judges need to rewrite the Constitution every few days to suit fringe kooks who would never get their agendas past the voters.
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