A Quote by James Surowiecki

Publishers, naturally, loathe used books and have developed strategies to depress the secondhand market. They bring out new, even more expensive editions of popular textbooks every three to four years, in a classic cycle of planned obsolescence.
Planned obsolescence is not really a new concept. God used it with people.
Perhaps it is this specter that most haunts working men and women: the planned obsolescence of people that is of a piece with the planned obsolescence of the things they make. Or sell.
The current publishing scene is extremely good for the big, popular books. They sell them brilliantly, market them and all that. It is not good for the little books. And really valuable books have been allowed to go out of print. In the old days, the publishers knew that these difficult books, the books that appeal only to a minority, were very productive in the long run. Because they're probably the books that will be read in the next generation.
Normally, it takes me about three years to write one of the big books. It is usually four years between releases because of the huge amount of travel and PR and just nuisance going on around them. I have a lot of pressure from publishers and agents.
The more subtle thing is more speculative. The world is well past its long-term carrying capacity for human beings living a European, much less an American, lifestyle predicated on planned obsolescence. International economic growth is largely a matter of accelerated movement of materials from mines and forests to the dump. Instead of saving and buying decent furniture we can pass on to our children, we charge our credit cards for shaped heaps of sawdust and glue that fall apart in less than three or four years.
When I look for self-help books for myself, I used to be scared that I was going to pick up a book that would depress me even more.
Every three or four years I pick a new subject. It may be Japanese art; it may be economics. Three years of study are by no means enough to master a subject but they are enough to understand it. SO for more than 60 years I have kept studying one subject at a time.
Publishing is no longer simply a matter of picking worthy manuscripts and putting them on offer. It is now as important to market books properly, to work with the bookstore chains to getterms, co-op advertising, and the like. The difficulty is that publishers who can market are most often not the publishers with worthy lists.
There were eleven publishers in New York City, and when it was all over, I think it went down to four or five, and then finally just the three of them, the Big Three.
It takes me about three years to write a book. They're very complex, and they take a lot of research, but also because the more popular your books get, the more popular you get, and people want to haul you off and look at you.
Do something every day to market each of your books for three years.
Armaments, universal debt, and planned obsolescence - those are the three pillars of Western prosperity. If war, waste, and moneylenders were abolished, you'd collapse. And while you people are overconsuming the rest of the world sinks more and more deeply into chronic disaster.
Armaments, universal debt and planned obsolescence - those are the three pillars of Western prosperity.
For years (decades even), I genuinely believed that world would beat a path to my books and stories, but eventually, as everything I wrote went rapidly out of print and stayed there, I wised up and started assembling them in e-format editions...
Everything I'm going to present to you was not in my textbooks when I went to school ... not even in my college textbooks. I'm a geophysicist, and [in] all my Earth science books when I was a student - I had to give the wrong answer to get an A.
But I've been at writing long enough now to know that every three or four books I have to start a new direction.
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