A Quote by James W. Loewen
Unfortunately, marketing textbooks is like marketing fishing lures: the point is to catch fishermen, not fish. Thus many adopted textbooks are flashy to catch the eye of adoption committees but dull when read by students.
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I don't think teachers read the textbooks. And I don't think adoption committees read the textbooks before they adopt them. I think they look at them.
I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.
Loads of overtaking is boring. You go fishing and you catch a fish every ten minutes and it's boring. But if you site there all day, and you catch one mega fish, you come back with stories that you caught a fish this big (indicates a big fish), intead of this size (indicating a small fish)
You know how sometimes you meet writers that are so full of themselves? They feel really proud that they wrote something . But what they don't understand - and I like to tell this to writers - is that writing is like fishing. It's just like fishing. If you don't fish that often, you're not going to catch that many fish.
I like sincerely talking about market analysis and how marketing is ahead of design and design needs to catch up to fulfill the promise of the marketing.
I am almost certain fishermen posess a peculiar bend to their makeup. Fisherman are optimists, and the fish in the future is always preferable to the fish at hand. Even the best fishermen catch fish only a small percentage of the time, which means we persevere in a sport that features failure as its main ingredient. Truly great days, when the fish hammer the fly as soon as it lands on the water are rare.
We have seen the civil rights movement insist on re-writing many of the textbooks in our universities and schools. The labor unions likewise insist that textbooks be fair to the viewpoints of organized labor. Other interested citizens groups have not hesitated to review, analyze and criticize textbooks and teaching materials.
If, nevertheless, textbooks of pharmacology legitimately contain a chapter on drug abuse and drug addiction, then, by the same token, textbooks of gynecology and urology should contain a chapter on prostitution; textbooks of physiology, a chapter on perversion; textbooks of genetics, a chapter on the racial inferiority of Jews and Negroes.
I love rainy and bad-weather days because this type of weather gives me a mental advantage, especially when I'm fishing in a tournament. When the weather is inclement, most fishermen start thinking of reasons why they can't catch bass. But, because I fish so often in bad weather, I'm thinking of all the reasons I can catch bass in bad weather conditions.
If you go fishing you may not catch any fish. If you don't go fishing, you'll never catch any fish.
Advertising has to be contextual, as the potential in 'push' marketing is fairly limited and is largely viewed as spam. Thus there is a need to get into 'permission' marketing and 'pull' marketing to deliver value to marketers.
When my father and I were off in the woods or off fishing, we were communicating all the time. We didn't catch many fish and my father was a pretty good fisherman but he just like to take one or two fish and then we would make camp and broil those fish and eat them.
Ideas are like fish. If you want to catch little fish, you can stay in the shallow water. But if you want to catch the big fish, you’ve got to go deeper. Down deep, the fish are more powerful and more pure.They’re huge and abstract. And they’re very beautiful.
Now I am . . . like anyone with a strong preference for the fly rod, totally indifferent to how large a fish I catch by comparison with other fishermen. So when a fifteen-year-old called Fred, fishing deep in midsummer with a hideous plastic worm, caught a four and a half pounder . . . I naturally felt no resentment beyond wanting to break the kid's thumbs.
The difference between hunting and fishing is that hunters seek their prey while fishermen try to become prey; they do their best to make their lures look attractive and vulnerable so that fish will attack them.
The purpose of a fishing trip is not to catch fish. Bringing home meat is important, but it is more symbolic than necessary, as the new morality of catch-and-release has shown. What is important is what happens between people on fishing trips, especially between uncles and nephews, fathers and sons, old men in general and young boys in particular, it is one of the few times men are together without women.
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