A Quote by James Webb Young
This use of advertising - to add a subjective value to the product - becomes increasingly important as the trends in our technology lead to competing products becoming more and more the same.
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The growing complexity of science, technology, and organization does not imply either a growing knowledge or a growing need for knowledge in the general population. On the contrary, the increasingly complex processes tend to lead to increasingly simple and easily understood products. The genius of mass production is precisely in its making more products more accessible, both economically and intellectually to more people.
Our technologised society is becoming opaque. As technology becomes more ubiquitous and our relationship with digital devices ever more seamless, our technical infrastructure seems to be increasingly intangible.
But I think technology advertising will have to stop addressing how products are made and concentrate more on what a product will do for the consumer.
New York's niche is content, and content is becoming more valuable. Just think about what is more valuable: MTV or the cable system that you use to get MTV? Howard Stern or the radio station you use to listen to him? Ultimately, technology becomes a commodity, and content - real, true branded content - becomes more valuable.
Even as technology becomes increasingly critical to the way we live our lives, power our world and defend our shores, the United States has allowed the production of minerals crucial in the creation of these advanced products to slide.
People, materials, facilities, money, and time are the resources available to us for conducting our business. By applying our skills, we turn these resources into useful products and services. If we do a good job, customers pay us more for our products than the sum of our costs in producing and distributing them. This difference, our profit, represents the value we add to the resources we utilize.
I saw money becoming more and more important everywhere. It's one of the most abstract and important inventions by human beings. At the same time, money is capable of extraordinary corruption in every kind of relationship. I tried to see how and why, more and more, money is becoming a religion.
In the chip business, our higher-tier products are actually becoming more expensive because more and more of the functionality of the phone comes into the chip itself. So we have been grabbing content on the phone at a time when the phone is becoming more and more like a PC in terms of things it can do.
We are increasingly becoming cyborg-like beings. We are becoming literally what we create. Biology, physics, and technology are evolving towards one and the same thing.
As you become more conscious of your cruelty, of your violence, gross and subtle, you start becoming more and more compassionate. Not that you cultivate compassion. Just by becoming aware of your cruelty, violence, ugliness... the very awareness brings new changes in you. And the energy that was involved in cruelty, in violence, starts changing. The same energy becomes purified, the same energy becomes compassion.
If an open source product gets good enough, we'll simply take it. So the great thing about open source is nobody owns it - a company like Oracle is free to take it for nothing, include it in our products and charge for support, and that's what we'll do. So it is not disruptive at all - you have to find places to add value. Once open source gets good enough, competing with it would be insane. We don't have to fight open source, we have to exploit open source.
Technology business increasingly becomes difficult to predict because technology itself is accelerating in change, and human nature and markets are more stagnant and static. But the dynamic engine of technological innovation continues unabated.
Michael Jordan and Tiger Woods are really part of a very big advertising program, and the fact that they make so much money is because the markets have dictated that they get that money, and the fact that they endorse our products allows us to sell more products and create more jobs.
We see a lot of feature-driven product design in which the cost of features is not properly accounted. Features can have a negative value to customers because they make the products more difficult to understand and use. We are finding that people like products that just work. It turns out that designs that just work are much harder to produce that designs that assemble long lists of features.
When you see what is happening with the social network, with Facebook, Twitter and co it is becoming obvious that the reputation of ourselves is becoming more and more important everyday. Image is becoming too much for me, and we are living in a virtual world and sometimes it is very easy to make mistakes. It is more difficult to take responsibility for our mistakes.
Facebook, when it began, like Google, was very resistant to advertising. They knew, like all - Mark Zuckerberg, like all good engineers, knew that advertising makes the product worse. But, you know, over time, they've been forced to increase the advertising load more and more and more. And the way they advertise is they - it's subtle but they know everything, you know, about everybody on the site.
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