A Quote by Jan Carlzon

I learned that, before you reach an objective, you must be ready with a new one, and you must start to communicate it to the organization. But it is not the goal itself that is important.
It is the struggle itself that is most important. We must strive to be more than we are. It does not matter that we will not reach our ultimate goal. The effort itself yields its own reward.
The following are the universally fundamental laws of literary communication: 1. one must have something to communicate; 2. one must have someone to whom to communicate it; 3. one must really communicate it, not merely express it for oneself alone. Otherwise it would be more to the point to remain silent.
I don't start with a design objective, I start with a communication objective. I feel my project is successful if it communicates what it is supposed to communicate.
If you want to reach a goal, you must 'see the reaching' in your own mind before you actually arrive at your goal.
It is a paradoxical but profoundly true and important principle of life that the most likely way to reach a goal is to be aiming not at that goal itself but at some more ambitious goal beyond it.
To reach a goal you have never before attained, you must do things you have never before done.
To solve a problem or to reach a goal, you don't need to know all the answers in advance. But you must have a clear idea of the problem or the goal you want to reach.
If a totally new image is to come into being however, there must be sensitivity to internal messages, the image itself must be sensitive to change, must be unstable, and it must include a value image which places high value on trials, experiments, and the trying of new things.
A soul who is not close to nature is far away from what is called spirituality. In order to be spiritual one must communicate, and especially one must communicate with nature; one must feel nature.
Mentally, you must believe it before you physically start it, or else you will never reach prosperity.
When you live in the country or the state it's important to remember that you must be objective. Personal feelings must be put aside - you are there to document and tell the story and come back safely.
Each one of us has some goal we want to reach, and we must work toward that goal one step at a time. You can’t reach toward that goal and expect it on the first try. All your small steps will bring you just a little closer. You must continue to work toward this goal. You may take a few steps back or be at a standstill, but you will be learning from each step. Through hard work, self-confidence and motivation, you will find ways to move ahead. You alone can help yourself to move ahead in life and gain personal satisfaction. You only get out of life what you put into it.
Poesy must not be drawn by the ears: it must be gently led, or rather, it must lead, which was partly the cause that made the ancient learned affirm it was a divine, and no human skill, since all other knowledges lie ready for any that have strength of wit; a poet no industry can make, if his own genius be not carried into it.
Morally, the life of the organization must be of exemplary nature. This is one phase where the organization must not have criticism.
We can not communicate with the Lord if we do not communicate with each other. If we want to present ourselves to him, we must take a step towards meeting one another. To do this we must learn the great lesson of forgiveness: we must not let the gnawings of resentment work in our soul but must open our hearts to the magnanimity of listening to others, open our hearts to understanding them, eventually to accepting their apologies, to generously offering our own.
We must improvise, and we must experiment, and we must do things that might go wrong, and everything we bring - the people and the equipment - must serve us in that goal.
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