A Quote by Jan Koum

When advertising is involved, you, the user, are the product.

Jan Koum

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Advertising Involved Product User

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Jan Koum
American - Businessman
Born: February 24, 1976

The ultimate goal of a habit-forming product is to solve the user's pain by creating an association so that the user identifies the company's product or service as the source of relief.

Nir Eyal

Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys it again.

Jerry Della Femina

The very ability to empathize with a user requires that I have an understanding of that user's value and needs. This is what leads to many product fails. The individuals developing the innovation don't actually use it.

David Livermore

Users want relevant content as advertising. As a result, the distinction between advertising and content is going away. All that matters to a user is relevancy.

Shailesh Rao

If your user base engagement is fledgeling, a token may not be the panacea unless it is properly threaded into the product, and user behavior is accompanying the token utility.

William Mougayar

As Chief Product Officer, I lead our product team to create simple, intuitive user experiences.

Joe Gebbia

There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.

Jerry Della Femina

If I am correct, the use of a product based on modelessness and monoty would soon become so habitual as to be nearly addictive, leading to a user population devoted to and loyal to the product.

Jef Raskin

Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.

Akio Morita

Tribalism isn't a bad thing. If you're a Facebook user, or Twitter user or Foursquare user or LinkedIn user, those are all tribes... and they may even have sub-tribes. It's not pejorative, it's declarative.

Peter Guber

The tricks and artifices of advertising are available to the seller of the better product no less than to the seller of the poorer product. But only the former enjoys the advantage derived from the better quality of his product.

Ludwig von Mises

My agent, Debbie, saying, 'Don't get involved in advertising.' She gets so many calls a day about me promoting a product, but I am really pleased I have never gone down that route. I don't want somebody else to make a saucepan with my name on it.

Delia Smith

Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.

David Ogilvy

To the user, the interface is the product.

Aza Raskin

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

David Ogilvy

The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

Michael Schudson

A Quote by Jan Koum

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