A Quote by Jan Tschichold

Readers want what is important to be clearly laid out; they will not read what is too troublesome. — © Jan Tschichold
Readers want what is important to be clearly laid out; they will not read what is too troublesome.
There are readers who want every point to be clearly and unambiguously set forth, and there are those who want to pry ideas and meanings out for themselves.
What I care about is readers because without readers I can't make a living... And I think it's a bad thing for the world if people don't read anymore. I want people to read a lot.
There are infimal readers, readers who want to read the same book over and over, but will never read the same book twice.
Everyone likes a bit of variety. I'm sure none of my readers only want to read about anti-heroes or villainous protagonists any more than they only want to read about square-jawed heroes doing the right thing. I just write characters than entertain me and hope they'll be ones that other people want to read about, too.
I don't want anyone writing in to point out that I spend too much money on books, many of which I will never read. I know that already. I certainly intend to read all of them, more or less. My intentions are good. Anyway, it's my money. And I'll bet you do it too.
Certain readers will read my book not because they are interested in Iraq, but because they read crime fiction. I did want to get beyond just speaking to other Middle East scholars, so I'm happy about that. But this was, nonetheless, a novel I wish I got to read in Arabic and translate.
Don't try to guess what sort of thing editors want to publish or what you think the country is in a mood to read. Editors and readers don't know what they want to read until they read it. Besides, they're always looking for something new.
I didn't want to teach my kid how to read, so I used to read to him at night and close the book at the most interesting part. He said, “What happened then, daddy?” I said, “If you learn to read, you can find out. I'm too tired to read. I'll read to you tomorrow.” So, he had a need to want to learn how to read. Don't teach children how to read. Don't teach them mathematics. Give them a reason to want it. In school, they're working ass-backwards.
My mission is to figure out the journalistic model for the digital medium, finding out how we get the right stories readers want, at the right time and wherever they want to read them.
I don't want to waste my readers' time ever. My readers are very important to me.
Therefore, no matter how the world makes out in the next few centuries, a large class of readers at least will not be too surprised at anything. They will have been through it all before in fictional form, and will not be too paralyzed with astonishment to try to cope with contingencies as they arise.
If you're a voracious reader and you write something that you want to read, odds are other people will want to read it, too.
The readers are the ones who let us live our dreams. I try to write books which are really compelling - that you'd take on vacation and rather than going out, you'd read in your hotel room because you had to find out what happened. Hopefully that's what readers are responding to.
It's fun to discover things. I wouldn't want everything laid out, simply and too obviously.
No longer will our penises remain flaccid and unused! From now on, we fight will for every man out there who isn't getting laid when he should be! This is our day! This is our time! And, by God, we're not gonna let history condemn us to celibacy! We will make a stand! We will succeed! We will get laid!
I think any comic book - or really, any book that you can read - in a sense is an educational tool in that it helps literacy. The more you read, the better you get at it. It almost doesn't matter what you read, the important thing is for young people to become readers.
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