A Quote by Jan Tschichold

Type production has gone mad, with its senseless outpouring of new types... only in degenerate times can personality (opposed to the nameless masses) become the aim of human development.
Development has to result in jobs. What we need is not just more production, but mass production and production by masses.
The ultimate aim of production is not production of goods but the production of free human beings associated with one another on terms of equality.
I'm very interested in how the brain works and the different personality types. I get my friends to do personality tests, and I see what type they resemble.
The aim of education should not be to teach how to use human energies to improve the environment, for we are finally beginning to realize that the cornerstone of education is the development of the human personality, and that in this regard education is of immediate importance for the salvation of mankind.
If you deal with every customer in the same way, you will only close 25 to 30 percent of your contacts, because you will only close one personality type. But if you learn how to effectively work with all four personality types, you can conceivably close 100 percent of your contacts.
The characteristic feature of capitalism that distinguishes it from pre-capitalist methods of production was its new principle of marketing. Capitalism is not simply mass production, but mass production to satisfy the needs of the masses.
The times of Arab nationalism and unity are gone forever. These ideas which mobilized the masses are only a worthless currency.
Can you imagine in 2016 there is a discussion about #OscarsSoWhite? Is it a novelty we've just discovered that the whole production machine is dominated by only one type of human being, excluding women, excluding gays, excluding minorities? This is not new.
As I search the archives of my memory I seem to discern six types or methods [of judicial writing] which divide themselves from one another with measurable distinctness. There is the type magisterial or imperative; the type laconic or sententious; the type conversational or homely; the type refined or artificial, smelling of the lamp, verging at times upon preciosity or euphuism; the demonstrative or persuasive; and finally the type tonsorial or agglutinative, so called from the shears and the pastepot which are its implements and emblem.
Times have changed, and science has made great progress, and so has our work; but our principles have only been confirmed, and along with them our conviction that mankind can hope for a solution to its problems, among which the most urgent are those of peace and unity, only by turning its attention and energies to the discovery of the child and to the development of the great potentialities of the human personality in the course of its formation.
We teachers can only help the work going on, as servants wait upon a master. We then become witnesses to the development of the human soul; the emergence of the New Man who will no longer be the victim of events but, thanks to his clarity of vision, will become able to direct and to mold the future of mankind.
Child actors become types. The cutesy type, the funny type, the dark type. Any time you're a type, your career's over. It's not been effortless for me; I've had bumps in the road, you know? I was in Dumb And Dumberer. It's not been a flawless thing so far. But all in all, I'm proud of it. Most proud of it because of the diversity. Because the genres are different.
Every period of human development has had its own particular type of human conflict---its own variety of problem that, apparently, could be settled only by force. And each time, frustratingly enough, force never really settled the problem. Instead, it persisted through a series of conflicts, then vanished of itself---what's the expression---ah, yes, 'not with a bang, but a whimper,' as the economic and social environment changed. And then, new problems, and a new series of wars.
Every type of destruction that human philosophy, human science, human reason, human art, human cunning, human force, and human brutality could bring to bear against this Book, and yet the Bible stands absolutely unshaken today. At times almost all the wise and great of the earth have been pitted against the Bible, and only an obscure few for it. Yet it has stood.
The problem of culture is seldom grasped correctly. The goal of a culture is not the greatest possible happiness of a people, noris it the unhindered development of all their talents; instead, culture shows itself in the correct proportion of these developments. Its aim points beyond earthly happiness: the production of great works is the aim of culture.
I have gone through the most terrible affair that could possibly happen; only imagine, my shadow has gone mad; I suppose such a poor, shallow brain, could not bear much; he fancies that he has become a real man, and that I am his shadow.
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