A Quote by Jared Isaacman
We have so much Apple influence in what we do, because we love Apple. We don't want to use their products necessarily, but we want to think in design terms the way they do.
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I want to listen to my Apple Music on my iPhone. I also want to listen to it on my iPad. I want to play it on my Apple TV; I want to be connected everywhere I go. It fits into the puzzle of everything that is Apple, and, therefore, it should not be seen as some sort of separate entity that is trying to find its way.
In the Mac vs. PC ads, Apple bills itself as the antidote to Microsoft. To love Apple wasn't to sell out. It was to buy in. Most people use PCs, but Apple has the mindshare.
Apple makes really good products, and Samsung makes really good products. It's really a two-horse race. Where I think Apple is exposed: the price points of Apple's products are just so high by comparison with Samsung's.
Amazon doesn't want to give Apple a cut of its media sales, so Apple won't let Amazon sell products in its apps.
When I hire somebody really senior, competence is the ante. They have to be really smart. But the real issue for me is, Are they going to fall in love with Apple? Because if they fall in love with Apple, everything else will take care of itself. They'll want to do what's best for Apple, not what's best for them, what's best for Steve, or anybody else.
Adam did not want the apple for the apple's sake; he wanted it because it was forbidden.
It's not about charisma and personality, it's about results and products and those very bedrock things that are why people at Apple and outside of Apple are getting more excited about the company and what Apple stands for and what its potential is to contribute to the industry.
I want Apple to continue to innovate. I want them to be on time. I want them to be leaders. And my big concern with Apple recently has been they can't build what they're designing.
One of the great things about design is that it's truly international. No one in the design industry would say, "This country is mine," or "I will make it look this way because it's for an American market and that way for a Chinese market." If you look at all of the Apple products, they are the same everywhere . . . I mean, I can't deny that I love traveling. It's a very healthy thing to be able to appreciate other cultures - or at least witness them firsthand. And all of that goes into helping someone be a good designer, because it's an international business.
Apple has a passion to deliver the most amazing, innovative - and, in fact, I got criticized because in "Win," there are at least 10 references to what Steve Jobs has done, and Apple's done, in that my editor said it's too much. But Apple is a passionate company.
That's the Apple I want - I want an Apple that's bold and taking risks and being aggressive.
But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.
What is Apple, after all? Apple is about people who think 'outside the box,' people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done.
Apple does great products, but at the end of the day we think consumers want choice, consumers want openness.
Apple's Industrial Design team is harder to get into than the Illuminati, and part of the reason is because no one leaves. In the last 15 years, not one of the 18 designers has ditched Apple for greener pastures.
Adam was but human—this explains it all. He did not want the apple for the apple's sake, he wanted it only because it was forbidden. The mistake was in not forbidding the serpent; then he would have eaten the serpent.
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