A Quote by Jared Spool

Intuitive design is how we give the user new superpowers. — © Jared Spool
Intuitive design is how we give the user new superpowers.

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A design is intuitive when people just know what to do and they don’t have to go through any training to get there When a design is not intuitive, our attention moves away from what we’re trying to accomplish to how we can get the interface to accomplish what we want.
Good design allows things to operate more efficiently, smoothly, and comfortably for the user. That's the real source of advantage. Businesses have started to understand this, so good design will become the price of entry. ... Customers appreciate good design. While they can't necessarily point out what specifically makes it good, they know it feels better. There's a visceral connection. They are willing to pay for it, if you give them a great experience.
Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.
My laboratory uses evolution to design new enzymes. No one really knows how to design them - they are tremendously complicated. But we are learning how to use evolution to make new ones, just as nature does.
A general principle for all user interface design is to go through all of your design elements and remove them one at a time.
User experience is everything. It always has been, but it's undervalued and underinvested in. If you don't know user-centered design, study it. Hire people who know it. Obsess over it. Live and breathe it. Get your whole company on board.
Design is a conscious and intuitive effort to impose meaningful order. Design is both the underlying matrix of order and the tool that creates it.
there is no prescribed route to follow to arrive at a new idea. You have to make the intuitive leap. But the difference is that once you've made the intuitive leap you have to justify it by filling in the intermediate steps. N my case, it often happens that I have an idea, but then I try to fill in the intermediate steps and find that they don't work, so I have to give it up.
Tribalism isn't a bad thing. If you're a Facebook user, or Twitter user or Foursquare user or LinkedIn user, those are all tribes... and they may even have sub-tribes. It's not pejorative, it's declarative.
User-centered design means understanding what your users need, how they think, and how they behave - and incorporating that understanding into every aspect of your process.
Just because you have superpowers, that doesn't mean your love life would be perfect. I don't think superpowers automatically means there won't be any personality problems, family problems or even money problems. I just tried to write characters who are human beings who also have superpowers.
The creative folks intuitively design what's best for the user, while data folks provide great insights. The true unicorns are those who can go end-to-end designing, building, measuring, analyzing, and iterating with a combination of user intuition and deep analytics.
A user interface is well-designed when the program behaves exactly how the user thought it would.
The Open Hearts design was inspired by my Mom's advice that only when you keep your heart open can you best give and receive love. My hope is that the design will become a universal symbol of keeping an open heart - open to life's new experiences, open to allow something new and beautiful to come in.
I am passionate about what design can do - how far it can support the new ideas and the new ways of living of this 21st Century. Good design accelerates this exciting future where manufacturing is local, materials and processes are cradle to cradle, business models are both socially and financially driven.
To the designer, great design is beautiful design. A significant amount of effort must be placed into making the product attractive. To the client, great design is effective. It must bring in customers and meet the goals put forth to the designer in the original brief. To the user, great design is functional. It’s easy to read, easy to use and easy to get out of it what was promised Truly great design, then, is when these three perspectives are considered and implemented equally to create a final product that is beautiful, effective and functional.
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