A Quote by Jared Spool

When creating great experiences, it's not so much about doing what users expect. Instead, it's about creating a design that clearly meets their needs at the instant they need it.
Design is more than meets the eye. Design is about communicating benefits. Design is not about designers. Design is not an ocean it's a fishbowl. Design is creating something you believe in.
Design isn't Art. It's not about creating beautiful or thought-provoking things for the sake of it. Design is a discipline creating communication with a purpose.
The old computing was about what computers could do; the new computing is about what users can do. Successful technologies are those that are in harmony with users' needs. They must support relationships and activities that enrich the users' experiences.
Design is about creating spaces for people to enjoy and of course, creating moments where you elevate the spirit, but 'design for good' is figuring out a program that not only creates better spaces, but creates jobs, creates new industry and really kind of raises the conversation about how we rebuild.
When I think about creating abundance, it's not about creating a life of luxury for everybody on this planet; it's about creating a life of possibility. It is about taking that which was scarce and making it abundant.
Ralph Lauren is about creating stories, creating concepts that consumers want to live in. We are about creating dreams.
At Second City and improvising at iO, you're creating a character in an instant. All of a sudden, you're creating this history and this past for your character, and you're discovering it while you're doing it, and that's part of the fun of it.
For my parents' generation, the idea was not that marriage was about some kind of idealized, romantic love; it was a partnership. It's about creating family; it's about creating offspring. Indian culture is essentially much more of a 'we' culture. It's a communal culture where you do what's best for the community - you procreate.
I've always thought that "punk" wasn't really a genre. My band started in Olympia where K Records was and K Records put out music that didn't sound super loud and aggressive. And yet they were punk because they were creating culture in their own community instead of taking their cue from MTV about what was real music and what was cool. It wasn't about a certain fashion. It was about your ideology, it was about creating a community and doing it on your own and not having to rely on, kinda, "The Man" to brand you and say that you were okay.
Creating abundance [is] not about creating a life of luxury for everybody on this planet; it's about creating a life of possibility.
From my parent's generation the idea was not that marriage was about some kind of idealized, romantic love. It was a partnership. It's about creating family. It's about creating offspring.
The process of creating art allows me to learn about the subject I'm illustrating. So, if I want to learn more about plantation life and slavery, I try to find clients that will give me an opportunity to work on projects that will visualize those experiences of the enslaved African and people of color. I get to learn about my roots, and my artwork allows the reader into that world by creating images that are accessible.
I don't think young black men, or anybody, should get a criminal record for low-level use. You know, I don't think that we should spend our law enforcement time jailing or imprisoning marijuana users. But to solve that problem, you don't need to go to the other extreme of creating Big Tobacco 2.0. Make no mistake about it: Legalization is not about, you know, Cheech & Chong smoking marijuana or, you know, a Grateful Dead concert; it's about creating the next Marlboro of our time, the next Philip Morris and R.J. Reynolds, the Big Tobacco all over again.
I think creating the clothes is about creating historical images - and that's about more than fashion. It is about the fashion, the photography, what you are doing in the moment. It's what we call in French rechercher, or the search for that thing. So even though fashion is not scientific, I think being a designer is somewhat like being a scientist.
The art of stunt-making is not about falling down; it's about getting the shot. Creating stunts is creating heroes.
By looking through the eyes of co-creation - seeing that we are co-creating this universe, co-creating our relationships, and co-creating our experiences - we can find the unseen patterns that exist inside of us. And with this clear-eyed wisdom, we are able to cut the line, drop the anchor, and set ourselves free.
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