A Quote by Jaron Lanier
Advertisers and marketers should be looking to bring new experiences to different parts of the brain. It's a more profound idea than just dropping a billboard into a video game.
Quote Topics
Quote Author
Related Quotes
Advertisers are not thinking radically enough - they look for technology to lead instead of trying the neuroscience approach and thinking about what parts of the brain haven't been activated before. These new experiences bring new capabilities to the brain.
In a relationship, the sum of your parts should equal more than just you by yourself. He needs to bring something new and different to the table to up the ante.
The video game culture was an important thing to keep alive in the film because we're in a new era right now. The idea that kids can play video games like Grand Theft Auto or any video game is amazing. The video games are one step before a whole other virtual universe.
I used to think that the times when you don't work, you should be anxious and constantly by the phone and putting so much pressure on yourself, but I've really learned that all the experiences we have you can bring into the next job. So it's making sure your brain and body are being stimulated so you can bring something new to the next role.
Keep it simple, stupid. Good game design shouldn't keep you looking at the manual but should have enough depth where you feel like you bring something new to the game every time you play.
A lot of the main audience thinks video game-based movies are always horror movies but it's totally not true. In video games you have adventure, sci-fi, horror, action and even comedy. I think that people should accept more that video games are kind of like the best-selling books of the new generation.
People are looking for original content in many different places, as are advertisers. This takes us into a whole new ballgame.
The idea that everyone in their lives has played a video game is becoming more acceptable to the general audience. Now we just need to work on the idea that, even out of adolescence, that it's okay to still play.
Obviously the thing that's cool about games - a basketball game is just a basketball game. The thing about video games is that each different video game can be in a completely different genre.
Just think of the opportunities we can unlock by making education as addictive as a video game. This type of experiential, addictive learning improves decision-making skills and increases the processing speed and spatial skills of the brain. When was the last time your child asked for help with a video game?
The ad industry isn't struggling for a new set of principles or abandoning the ones that made it great from the start. It's simply in the midst of a business cycle. I don't think it's more profound than that. And despite the economic downturn, I'm having more fun today than at any other moment in my 30-year advertising career. The game is more interesting and more relevant than ever.
I don't think all films should necessarily look like they do on digital video. I think it cheats the audience, at some point. If you try to make an epic and you shoot it digitally, that doesn't make much sense. I think there's a certain kind of film that could be a "digital film." But it shouldn't be interchangeable with other films. It should be something more than just a capture medium. It should be a different form altogether, something new.
I think I just have an idea in my head about how big an adventure game should be, so it's hard for me to design one that's much smaller than Grim Fandango or Full Throttle. There's just a certain amount of scope needed to create a complex puzzle space and to develop a real story. At least with my brain, there is.
Video games are the first new artistic medium since television, but they are more different from television than television was from cinema; they are the newest new thing since the arrival of the movies just over a century ago.
That's what I like about the idea of the aesthetic experience, the idea of both enjoying looking at works of art and how they kind of talk to you, and also the process of making art, getting back to that idea of the aesthetic experience of making art is very important, It's another way of thinking. Instead of just using your brain, you're using your hands to think with. They're different connections, the brain that comes through the fingertips as opposed that comes through the eyes and ears.
I love the idea of a very simple 8-bit video game character struggling with the complex question: 'isn't there more to life than the role I've been assigned?'
Related Authors
Ai Weiwei Quotes
Chinese
Artist
Andy Warhol Quotes
American
Artist
Claude Monet Quotes
French
Artist
David Hockney Quotes
English
Artist
Gerhard Richter Quotes
German
Artist
Henri Matisse Quotes
French
Artist
Kehinde Wiley Quotes
American
Artist
Leonardo da Vinci Quotes
Italian
Artist
Marcel Duchamp Quotes
French
Artist
Marina Abramovic Quotes
Serbian
Artist
Maurice Sendak Quotes
American
Artist
Michelangelo Quotes
Italian
Artist
Paul Cezanne Quotes
French
Artist
Robert Genn Quotes
Canadian
Artist
Robert Henri Quotes
American
Artist
Yoko Ono Quotes
American
Artist