A Quote by Jason Blum
It's easy to get a theatrical release that shows in one theater for a week. But there's no advertising, and no one sees the movie. It's hard to get a real theatrical release. The distribution of independent films is, to me, extraordinarily frustrating.
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When I started in the late 1950s, every film I made - no matter how low the budget - got a theatrical release. Today, less that 20-percent of our films get a theatrical release.
When I started, every film got a full theatrical distribution. Today, almost no low budget films, maybe two or three a year, will get a full theatrical distribution. We've been frozen out of that, which means they must be aware that for a full theatrical distribution it either has to be something like Saw or some exploitation film of today or an extremely well made personal film.
In an old model, the way a film would imprint itself on the public's consciousness is to get a theatrical run. But now there are more documentaries and more films in general being released than ever before. There are weeks when the New York Times is reviewing 15 films, so it's harder to leave an impression on the public. A lot of these films are seeing their financial future on digital platforms. Because viewers aren't hearing as much about films in theatrical release, I think the festival circuit is going to have increasing importance for the life of a film.
I've made a number of independent films that didn't receive theatrical distribution, that a lot of people haven't heard of, and as a result, I've conditioned myself to go into small independent films with the expectation that they will not, and therefore, I have to find my reward elsewhere.
Every film may not be appropriate for a theatrical release, and the theatrical business is not a very good business for anybody except the distributor.
Anytime you make a movie, the goal is a wide theatrical release, with the right distributor.
It's really hard to make an original movie of any kind that succeeds in the theatrical market place, in the wide release market place.
There's S-VOD, which is 3 1/2 months after the theatrical release. The windows are going to get closer and closer, and the sooner they collapse in my mind the better it'll be for everybody. It's coming, but change is hard. It will be more profitable for everybody, including exhibitors.
I wanted to make Jerusalem as feature film. But we couldn't finance it only through theatrical release, we couldn't get all the money we needed. We had to get some money from television. So we said, ok, let's do it both ways. So we did it in four parts.
When DVD disappeared but before digital distribution came on strong, there were a few years where a movie that didn't get theatrical would just be gone.
There are a few versions of the Alexander movie on video, only two that matter. One is from 2007, and then the one from 2014. It's called "the Ultimate Cut." That is the best version in my opinion. I was unsatisfied with the original theatrical release. It was rushed. It was my fault. I accepted it. I always felt it should have been done the way Tarantino did Kill Bill. I thought, we should release this in two parts with an intermission. But at that time, in 2004, it was impossible.
A theatrical release is not possible for a short film.
It is always wonderful to have a theatrical release; lot of filmmakers desire that.
It's frustrating when people get upset with me about not going out to DVD - the reason is that I plan to tour with the films for many, many years, not just a month or a week. Literally years. And as soon as I would put it out on DVD, it would ruin the financial possibilities of me making it a theatrical event. Whereas the book, the publishing of a screenplay, would not cause that problem.
It's been increasingly hard to make small stories about female friendship, and, definitely, those stories don't have any shot of getting a theatrical release.
This limited theatrical release was a nice little bonus that I never expected.
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