A Quote by Jason Fried
The design is done when the problem goes away.
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Health care is a design problem. Dependence on foreign oil is a design problem. To some extent, poverty is a design problem. We need design thinkers to solve those problems, and most people who are in positions of political power are not design thinkers, to put it mildly.
My opening line to my students, and a recurring theme in my classes, was that the big design problem isn't designing a house for your parents or yourself, a museum, or a toaster, or a book, or whatever. The big design problem is designing your life. It's by the design of your life that you create the backboard off which you bounce all your thoughts and ideas and creativity. You have to decide what it is that you want to do each day.
Design is a response to a specific problem. You are given a problem to solve, and then you let the problem itself tell you what your solution is.
We realize our dilemma goes deeper than shortage of time; it is basically a problem of priorities. We confess, we have left undone those things that ought to have done; and we have done those things which we ought not to have done.
The most common misperception is the word 'design'. People think of primarily pretty pictures or forms. They don't understand the depth to which design goes-not only in products, but in every aspect of our life. Whether it is the design of a program, a product or some form of communication, we are living in a world that's totally designed. Somebody made a decision about everything. And it was a design decision.
My skills weren't that I knew how to design a floppy disk, I knew how to design a printer interface, I knew how to design a modem interface; it was that, when the time came and I had to get one done, I would design my own, fresh, without knowing how other people do it. That was another thing that made me very good. All the best things that I did at Apple came from (a) not having money, and (b) not having done it before, ever. Every single thing that we came out with that was really great, I'd never once done that thing in my life.
I have a long list of how people call me: 'The Prince of Design,' 'Beethoven of Design,' 'the Dutch Prince of Design' and the list goes on and on and on... and also the 'Lady Gaga of Design!' I am fine with it. I think she is an amazing character who has innovated the music scene and is respected by so many people; she is surprising.
Good design is innovative
2. Good design makes a product useful
3. Good design is aesthetic
4. Good design makes a product understandable
5. Good design is unobtrusive
6. Good design is honest
7. Good design is long-lasting
8. Good design is thorough, down to the last detail
9. Good design is environmentally friendly
10. Good design is as little design as possible
Justice is following the divine design in all that one does, and bringing back into the divine design things that have fallen away from that design. Justice is the divine design itself.
Design may be the logical solution to a problem, but it's never a formula. Design grows out of clarity of purpose.
Museums are important. Design and art schools are important because they show how it should be done at the highest level of quality. Once people are exposed to quality, they recognize it right away and they appreciate it. People's tastes are changed by exposure to quality. Unless they can see it they can't want it. That's the brilliance of Apple - they provide quality in design.
I've been amazed at how often those outside the discipline of design assume that what designers do is decoration. Good design is problem solving.
Let me take some pressure off. Your problem is not discipline. Your problem is not organization. Your problem is not that you have yet to stumble upon the perfect schedule. And your problem is not that the folks at home demand too much of your time. The problem is this: there’s not enough time to get everything done that you’re convinced—or others have convinced you—needs to get done.
Design is all about relationships. Unfortunately, many designers don’t fully appreciate this. Some of the best design work I’ve ever done was drinking coffee or beers with engineers, marketing people, and business development hustlers. And I wholeheartedly mean design work.
I’m gone for eight months…If you feel that it’s critical to contact me, that I get involved in your problem, what I want you to do is to lie down. When that feeling goes away, I want you to get up, solve the problem, and then send me an e-mail with the solution.
The PR industry loves the concept that if you just apologize, the problem goes away. The concept of apology is known in the Judeo-Christian sense: You apologize, but then you suffer. The problem is nobody wants the suffering. Everybody wants drive-through redemption.
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