A Quote by Jason Hirschhorn

Everything is happening faster on the Internet, so advertisers have to be able to respond quickly. If there is a pop-culture topic, a celebrity, event, some amazing viral video, a news story - how do advertisers get close to that so they can take advantage of traffic jumps?

Jason Hirschhorn

Quote Topics

Able Advantage Advertisers Amazing Celebrity Close Culture Event Everything Faster Get Happening How Internet Jumps News News Story Pop Quickly Respond Some Story Take Take Advantage Topic Traffic Video Viral

Quote Author

Jason Hirschhorn

Over half of the traffic that flows over our networks is coming from video. As you think about a business that is going to be video centric and video focused, you want to have scale on the video programming side to be able to take advantage of this.

Randall L. Stephenson

It is obvious that the Internet has become such a video-driven entity. With broadband becoming ubiquitous, viewers and advertisers are looking for professional-quality videos.

Gil Penchina

For me, pop culture is very fluid: it's music, it's movies, it's books, it's art, it's tech, it's so many things - and as marketing and brand advocates, we should be able to to take products and services and match them to what's happening in pop culture.

Bozoma Saint John

There is critical mass with high-speed Internet connections, so video is a good user experience. And that means there can be critical mass for advertisers.

Jim C. Walton

Open source is a beautiful way of collaborating; but what's happening on the free Internet is more akin to the 'crowdsourcing' of journalists and other content creators by advertisers who no longer have to pay them - only the search engines that parse their articles.

Douglas Rushkoff

In a modern world, increasingly filled with pop culture fads and gimmicks, Lisa Morton reveals much of the underbelly history and unknown facts regarding the biggest pop culture event in history-Halloween. Her sheer delight and well-researched enthusiasm in tackling many of the unrecognized aspects of this monstrous topic makes one wonder what we don't know about everything else that should be as commonplace to our psyche as a bag of candy.

Del Howison

Advertisers don't want to put their ads next to the investigative story; it's extremely difficult to do that. And very few people today actually read those serious news stories on the Web now.

Pierre Omidyar

It's a growing trend. Viewers are our customers, but so are advertisers. And advertisers want different ways to reach our viewers.

Jeff Zucker

I'm tired of advertisers being the gatekeepers of what is and is not appropriate on news shows.

Ana Kasparian

I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers.

Jef I. Richards

On the monetization front, our strengthening leadership in internet user base and broadening reach of our platform have already positioned us as a must-buy platform in online video for brand advertisers to reach a nationwide audience within China.

Victor Koo

Google and Facebook extend internet access across the world, but the access is generally speaking to an internet that is focused on the advertisers to those sites.

Ramesh Srinivasan

It's amazing how quickly people on the internet can pick something up, but it's also amazing how quickly they can drop it.

Tim Berners-Lee

I don't know how a culture is going to evolve, but I think the way the Internet works now is, people go to the Internet to laugh and have a good time. That's why Tumblr feeds and I Can Has Cheezburger and memes get thrown into the blender with real news and sports news and politics and that stuff.

Drew Magary

If I see anything remotely like a telcom-run faster internet that you have to pay more to get preferential traffic on, I'm out folks. I've seen this story before, I ran an ISP back in the late 90s.