A Quote by Jay Abraham

Sell the benefit, not your company or the product. People buy results, not features.

Jay Abraham

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Benefit Buy Company Features People Product Results Sell Your

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Jay Abraham
American - Author
Born: January 8, 1949

Make your company stock a consumer product. When consumers buy stock in your company, they'll never buy a competitive product. You've linked their financial future to yours.

Faith Popcorn

Sell yourself before you try to sell your company or your product.

Jeffrey Gitomer

If you're a thorough professional, and they won't let you do a professional job, nobody's going to benefit from it. The people who produce it won't benefit. The people who buy it won't benefit from it. They're going to get a half-assed product.

Jack Kirby

No matter how exceptional your product, you won't benefit financially if you can't sell it.

Grant Cardone

Look, don't congratulate us when we buy a company, congratulate us when we sell it. Because any fool can overpay and buy a company, as long as money will last to buy it.

Henry Kravis

You always think in terms of customer benefit. You always think, "How could I really benefit people at such a high level that they would love to buy my product or service and recommend it to others?"

Brian Tracy

Companies are bought not sold, an investment banker told me that once and it is very true. Basically what it means is you can't control selling your company, you can only sell it if somebody wants to buy it, and you need someone to want to buy it.

Justin Kan

People who buy your product or use your service don't care how tall or short you are, or what gender you are, or your age. It is irrelevant. That is not the basis on which your product is judged.

Deborah Meaden

To understand KKR, I always like to say, don't congratulate us when we buy a company. Any fool can buy a company. Congratulate us when we sell it and when we've done something with it and created real value.

Henry Kravis

Since your company is the product that makes all of your other products, it should be the best product of all. When you begin to think of your company this way, you evaluate it differently. You ask different questions about it. You look at improving it constantly, rather than just accepting what it's become.

Jason Fried

Everybody has a product to sell—no matter whether you’re an employee, a founder, or an investor. It’s true even if your company consists of just you and your computer. Look around. If you don’t see any salespeople, you’re the salesperson.

Peter Thiel

Once you have sold a customer, make sure he is satisfied with your goods. Stay with him until the goods are used up or worn out. Your product may be of such long life that you will never sell him again, but he will sell you and your product to his friends.

William Feather

Customers don't know what they want. There's plenty of good psychology research that shows that people are not able to accurately predict how they would behave in the future. So asking them, 'Would you buy my product if it had these three features?' or 'How would you react if we changed our product this way?' is a waste of time. They don't know.

Eric Ries

When a company creates a product that directly or indirectly adversely impacts the health of people, that product must be regulated. The process by which its created must be regulated. No company has the right to injure people. No company.

Kenneth C. Griffin

When a company creates a product that directly or indirectly adversely impacts the health of people, that product must be regulated. The process by which it's created must be regulated. No company has the right to injure people. No company.

Kenneth C. Griffin

Some analysts think people come into our shops and then go and buy the product on the Internet, but the manufacturer knows if the customer can't see the product and assess it, they won't buy.

Gerry Harvey

A Quote by Jay Abraham

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