A Quote by Jay Chiat

Sometimes the most important job advertising can do, is to clarify the obvious.

Jay Chiat

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Advertising Clarify Important Job Most Obvious Sometimes The Most Important

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Jay Chiat
American - Businessman
October 25, 1931 - April 23, 2002

The most important lesson my parents taught me is that writing is a job, one that requires discipline and commitment. Most of the time it's a fun job, a wonderful job, but sometimes it isn't, and those are the days that test you.

Jesse Kellerman

Sometimes what is most important to us is not obvious and can be seen only by how we respond to our husbands in everyday life.

Linda Dillow

I try not to go the obvious route all the time, but sometimes the most obvious is actually the best.

Al Yankovic

The fact is that much of advertising's power comes from this belief that advertising does not affect us. The most effective kind of propaganda is that which is not recognized as propaganda. Because we think advertising is silly and trivial, we are less on guard, less critical, than we might otherwise be. It's all in fun, it's ridiculous. While we're laughing, sometimes sneering, the commercial does its work.

Jean Kilbourne

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace.

David Ogilvy

My first job in advertising was actually in the mailroom of Grey Advertising in Sydney.

David Droga

The obvious choice isn't always the best choice, but sometimes, by golly, it is. I don't stop looking as soon I find an obvious answer, but if I go on looking, and the obvious-seeming answer still seems obvious, I don't feel guilty about keeping it.

Eliezer Yudkowsky

According to the estimate of a prominent advertising firm, above 90 per cent, of the earning capacity of the prominent nostrums is represented by their advertising. And all this advertising is based on the well-proven theory of the public's pitiable ignorance and gullibility in the vitally important matter of health.

Samuel Hopkins Adams

All the people who run agencies, all the important people in agencies have taken communication courses, marketing courses, advertising courses, and courses basically teach advertising as a science, and advertising is so far from a science it isn't even funny. Advertising is an art.

George Lois

I think the job of leadership is to expand what can be talked about and to get consensus on the nature of the problem, and that is most of the job. Because once you do that, once you have diagnosis, treatment options are obvious.

Jim Cooper

Our job if I can see straight and hear clearly and understand ~ is to make advertising and run advertising that is seen and read and heard ~ and remembered ~ for its reasonable and compelling truth.

Fairfax M. Cone

Sometimes, on the business side, it's important to sort of have something with some sizzle in an offseason. It's the baseball operations department's job to push back against that, just as it's the business side's job to sometimes advance those thoughts.

Theo Epstein

The five most important words a leader can speak are - 'I am proud of you' The four most important are - 'What is your opinion?' The three most important are - 'If you please' The two most important are - 'Thank You' And the most important single word of all is - 'You'

Denis Waitley

On the advertising side, view count is not the most important thing. It's engagement.

Freddie Wong

I would be lying, if I said that sometimes it is just a job that you show up for because you're getting paid, and that's important, too. But, if you can be in a state of mind where you enjoy your job, whether it's just a job, or it's actually cathartic for you, or it's something personal. I think it would be much easier to be content with doing a good job.

Julianne Moore

An Australian prime minister once said that his job was the second most important job in the country - behind being captain of the cricket team. It's not a job you take on lightly.

Glenn McGrath

A Quote by Jay Chiat

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