A Quote by Jay Chiat

I like the Gap ad, the khaki one. I liked that. — © Jay Chiat
I like the Gap ad, the khaki one. I liked that.

Quote Topics

I see The Gap ads as being a great example of how branding has changed. Those Gap campaigns are pop culture. They've been incredibly powerful. They have had the kind of effect on culture that a hit band has. Just look at The Gap's Khaki swing ads, which were music videos. They had this tremendous impact on the industry - suddenly everything started looking like Gap ads and it became difficult to know who was co-opting whom and who was creating culture.
I think my blood is actually khaki. The khaki is a part of me. It's in my heart.
Imagine you're watching '30 Rock' and an ad comes on, but you don't like it. With Hulu Ad Swap, you can actually click the button and trade out the ad. So for the first time ever, a consumer is in control of their ad experience. For us, it's a big win because users are able to take control of what they see.
What are you? Insane? I’m not interested in Ms. Preppy Uptight Sloan Ranger. Jeez. I’d get khaki between my teeth. Can you imagine? I’ve never been in khaki and I never want to see a woman out it. It scares me. (Dev)
American soldiers wore khaki uniforms during World War II. Men's khaki trousers became fashionable after the war, as homecoming GI's decided to continue wearing the soft, comfortable pants in their civilian capacities.
I'm not an ad-libber. If I'm asked to ad-lib, I can ad-lib forever and it's really fun to do that, but I find that well-written scripts are put together very carefully. Once you start to ad-lib and add words to sentences, there's a slacking that happens. When it's good writing, it's taut. I'm not judging people who do ad-lib.
I don't want to sound like an ad, a public service ad on TV, but the fact is if you can read, you can walk into a job later on. If you don't, then you've got, the Army, Iraq, I don't know, something like that. It's, it's not as bright. So, that's my little commercial for that.
Beware of the gap: the gap between where you are and where you want to be. Simply thinking of the gap widens it, and you end up falling through.
So paid media is when you buy an ad - typically in a presidential campaign that will be in Iowa, New Hampshire, the early states. It costs some money to make the ad, but the greatest cost is in actually placing the ad on TV.
Do I need to be liked? Absolutely not. I like to be liked. I enjoy being liked. I have to be liked. But it's not like a compulsive need to be liked. Like my need to be praised.
Does that mean that all vestiges of past discrimination would be eliminated, that the income gap or the wealth gap or the education gap [between Afro-Americans and white] would be erased in five years or 10 years? Probably not, and so this is obviously a discussion we've had before when you talk about something like reparations.
You know that gap between where you are and where you'd like to be? Within that gap, there is an ache and an aspirational leap, which is very good for writing.
I have to match wits with the ads. Like, there's pop-ups that, like, move around and you have to chase them like it was a video game or something. And then there's ads where, like, you know, the X to, like, close the ad screen is so kind of small that you can't find it and you have to actually go looking for it. And so I spend all my energy - instead of, like, absorbing what the advertiser wants to communicate to me, I spend my energy trying to figure out how to defeat the ad.
YouTube offers the best solution by running an ad before showing the video, but also offering a 'skip ad' button that you can click after five seconds to go directly to the video if you are not interested in the ad. Now, that's what I call consumer sovereignty!
You can't jump on a croc or climb a tree if you're not in khaki, but I do like different clothes and playing around with it a bit.
I liked Bugs Bunny. He was pretty good. He's annoying as a duck and he's anti-proletarian. Daffy Duck I couldn't see what was going on with him. He seemed like he was angry about something. My favorite one though is Pinocchio. I liked that kid. He was made of wood. I liked that for a start. I also liked how he'd tell a lie and his nose would grow. I liked the morality of that.
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