A Quote by Jay Conrad Levinson

When you view marketing from the vantage point of the guerrilla, you realize that it’s your opportunity to help your prospects and customers succeed. They want to succeed at earning more money, building their company, losing weight, attracting a mate, becoming more fit, or quitting smoking. You can help them. You can show them how to achieve their goal. Marketing is not about you. It’s about them. I hope you never forget that.
If you take all the marketing books in the world and distill them, the key to marketing is hope. People buy hope, the hope that you will help them solve a problem or achieve a goal.
If you can get people who don't know about you to know about you (marketing), and you can convert them into customers (sales), and once they're customers, you can lead them from point A to point B, you can accomplish anything on the planet
You must be a deeply anxiety-ridden person, otherwise chain-smoking is not possible; chain-smoking is a by-product. You must be so concerned about a thousand and one disturbances inside, you must be carrying such a big load of worries on your heart, on your chest, that you don't even know how to forget them. You don't know how to drop them - smoking at least helps you to forget about them.
At some point, universities have to do more to prepare players for university life and help them succeed beyond football. There's so much money being made in this sport. It's a crime to not do everything you can to help the people who are making it for those who are spending it.
I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.
You can't make your kids what you want them to be. They are who they are and you have to help them to succeed in the world as best you can.
Guerrilla marketing requires you to comprehend every facet of marketing, experiment with many of them, winnow out the losers, double up on the winners, and then use the marketing tactics that prove themselves to you in the battleground of real life.
I say that the genius of the marketing strategy that we've had in every company that I've ever been in, is that if you ask your customers what they want and you give it to them, you shouldn't be shocked if they love it.
Surface R&B doesn't work any more. The whole heartthrob thing, songs about unrealistic love and tearing your shirt off every show - that's not really where it's at any more. It's becoming harder for those guys to sell records, and harder for them to succeed.
Marketing is your battle plan for the sales team - it's about defining the landscape. Marketing is doing cohort analysis and understanding exactly what possible customers are out there. It's understanding not only which customers will respond to what messages, but also how customers will become clients if you include certain product features.
You're headed in the right direction when you realize the customer viewpoint is more important than the company viewpoint. It's more productive to learn from your customers instead of about them.
The Law of Attraction ensures that you start attracting more of what you want into your life instead of what you don't want or instead of what always has been. The highest functioning people never even put their energy on what is if they don't like what is. That's an important difference, because most people who have a lot of "problems" in their life are constantly talking about them and focusing on them, so they just keep attracting more of those circumstances into their lives because that's where their thoughts are.
Those who are willing to sacrifice and be of service have very little difficulty with people. They know what they are all about. People can't help but want to be near them. They help them; they work with them. That's what love is all about. It starts with your heart and radiates out.
Spiritual consciousness does not make your problems go away; it does, however, help you view them from a different vantage point.
God puts people in our lives on purpose so we can help them succeed and help them become all He created them to be. Most people will not reach their full potential without somebody else believing in them.
I've interviewed people where their response was literally one word for everything I asked. This didn't help me get to know them, nor did it sell me on their skill set to help my company achieve its goals. I got nothing from them, which meant I had no way of knowing if they were really a good fit in the company.
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