A Quote by Jay Park
Music videos are really expensive, and if I mess it up, it's like, 'Oh, there goes 15,000 dollars,' you know?
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A Red camera is the best. When I started shooting videos, I had to pay ten thousand dollars just to rent one. I was like, 'I do all these music videos, and I still don't own a Red camera?' So I spent about a hundred thousand dollars to buy one. My own bread. Boom!
You know, if you love something, you should love it regardless of whether it costs five dollars or 500 or 5,000 dollars. Unfortunately, that's not the way our culture works, and we do collectively buy into this idea that things that are more expensive probably have more value.
Sometimes when a video goes viral, it gets a ton of views very quickly: they'll get a couple of million within a few hours. All of my baking videos, even the more higher viewed ones, are like a slow burn. Right away they usually get 200,000 to 400,000 views, and then as they sit there for a few months, then they really explode.
There's no real music on television unless it's music television, and then it's expensive videos, which people like me can't do.
In an age of social media and content being key, it's important to change the mold where you have $100,000 to $150,000 for one video. I hired some guys that are young, just out of college, and we used some new, far-less-expensive cameras and technology to make videos.
Some people draw a line between music videos and short films, looking down on music videos as a format, but there's so much potential in music videos.
It's a video world now, you know? It's not a musical world. It's a video world. I can watch videos. I see videos, you know, Britney Spears, she's sexy. I like to watch her videos. It's not like the music is what I'm hearing. It's different now. But it's not my world. It's the world of young people and they have what they want and they have what the technology and the society produces as a result of all these advancements that have occurred. And the in the future we'll have something else. Maybe we'll have holograms and, you know, all kinds of stuff.
You know what the economics are like in Red Lake County. There's no way a family can pay $15,000, $20,000 a year for health insurance and make it work. You just can't do it. It's got to change.
We have tons of live performances that we're putting on there. We have music videos. There's a music video for the song called I Am Jesus what is one of the funniest music videos, like we just could not find a place for it in the movie, but it's like crazy funny. And we have the whole video.
You don't have to take my word for it, obviously, but in making 1,000 videos, 98 per cent of them I lost money on. So I know a thing or two about staying true and rising above the money. Because if I was for the money I would be someone who'd put up Coca Cola in my videos left and right.
In my case, my videos are zero-cost productions. I don't spend a single penny on them. I take 15 to 16 days to come up with a video and do one or two videos a month. That's a long time.
Sometimes I'll hear some music in my head or I'll go to the piano and mess around and come up with a tune, or be on the guitar and come up with some chords - or I'll come up with lines, or just some words, or just a sentence. It could be the title of a song. I do that all the time. I write titles of songs a lot. And sometimes I'll end up writing a song that I don't have a title for and I'll say, "Oh, this goes with that title".
When I was a youngster, I wrote all this music - it just came out of me - and I think record executives were like, 'Oh, wow, he's a genius, let's give him a million dollars!' But the minute I started producing the records, they'd be like, 'Oh, my God, you're terrible! You're all over the place! We can't market this!'
When I'm speaking in front of 15 and 20,000 people and I'm up there using a lot of motion, I guess in it's own way, it's a pretty healthy act. I really enjoy doing it. A lot of times these rooms are very hot, like saunas, and I guess that is a form of exercise and, you know?
People love me when I do selfie videos, so I know they like me in music videos as well. Otherwise, I would have just been a playback singer.
You know that that thing is going to be as crisp and as clean, as many times as you want to watch it. So, I knew that the film was going to be watched multiple times, a lot like with music videos. Music videos aren't designed to be watched once. They're designed to be watched hundreds of times. On a certain level, the film was dream logic-ed, like a music video
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