A Quote by Jay Samit
While commercials interrupt consumers' enjoyment of a TV program, social media allows video to enter the conversation between friends in a non-intrusive way with an opt-in choice.
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My social media world is detached from my friendship world. I'll have friends in real life that I don't follow on social media, because I don't really look at social media as the way of connecting to friends. For me, social media is like a business tool.
We have a choice. We have two options as human beings. We have a choice between conversation and war. That's it. Conversation and violence. And faith is a conversation stopper.
Especially with the video games and social media we have now, I think that turning point from kid to sort of adult has gotten earlier with TV shows that are on right now and video games. They all contribute to that.
A lot of consumers actively enjoy advertising, especially fashion print ads and clever TV commercials. The nostalgic cable channel TVLand features not only vintage shows but also vintage commercials.
Social media, especially Twitter, has completely changed the fashion and media industries - we now can go direct to consumers in a nanosecond - amazing way of distributing content - right to the point.
If social stability goes pear-shaped, you have a choice between anarchy and dictatorship. Most people will opt for more security, even if they have to give up some personal freedom.
The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.
It's funny: I spend time in the book criticizing social media, but I'm also aware that a lot of my success is because of social media. I can broadcast myself and my work to thousands of people that are following me or my friends. I do think that social media can be good for self-promotion.
If old consumers were assumed to be passive, then new consumers are active. If old consumers were predictable and stayed where you told them, then new consumers are migratory, showing a declining loyalty to networks or media. If old consumers were isolated individuals, then new consumers are more socially connected. If the work of media consumers was once silent and invisible, then new consumers are now noisy and public.
For decades, media companies have largely controlled the tools through which consumers were told what to buy, wear or think. Now consumers possess the same ability to produce, distribute and curate content and distribute it to their peers in real time across social media platforms.
Modelling was never a career option for me; it was always a hobby. I was modelling while I was pursuing my B.Tech, so the obvious choice after finishing my studies was to do a job. But while I was modelling and doing TV commercials, I really loved being in front of the camera. I enjoyed the shooting process.
Personally, I'd love to see more social media firms develop business models that aren't reliant on advertising. If you're a social media firm selling ads, your goal is to get people to interrupt what they're doing all day long so they come and stare at your service as much as possible.
A lot of brands just push messages out on social media, but that's not what social is about. Social is about engaging. It's about a conversation. It's about listening and then responding. It's an ongoing conversation with our fan base.
I appeared in some commercials while continuing my studies. Through them, I got an opportunity to play the female lead in 'Uppena'. They saw my photos on social media and contacted me.
Video has become much more social, and as a result, there are many opportunities to use video as a way to connect people, to give them opportunities to play and participate, to make things together and have a shared social experience. I think we are just at the beginning of really exploring what social video is and what we can make of it.
Concerned consumers are realizing that they can use social media to organize themselves around shared values to start effective movements. Social media gives them a sounding board to share ideas, as well as a means to punish irresponsible corporate behaviors.
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