A Quote by Jay-Z
I have inherited two of the most important brands in hip-hop, Def Jam and Roc-A-Fella. Reid and Universal Music Group have given me the opportunity to manage the companies I have contributed to my whole career. I feel this is a giant step for me and the entire artist community.
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My passion is music, you know, and music influences culture, influences lifestyle, which leads me to 'Roc-A-Wear'. I was forced to be an entrepreneur, so that led me to be CEO of 'Roc-A-Fella' records, which lead to Def Jam.
Def Jam and Roc-A-Fella were two equal entities under the Def Island umbrellas.
I have always been involved with radio, whether it was as an artist talking to radio about my own songs, or as a promotion man at Def Jam to working records through my company. In 2000 I was asked to host a show in Norfolk VA and through that show I was then asked to host the morning show in Detroit. The concept of the show was around Hip Hop. We were active in the community and we wanted to do a local show that had a hip hop feel around it.
I listen to a lot of hip hop artists, and I think hip hop and poetry go hand in hand. The 'Def Jam Poetry' on HBO is just so sick to me.
I can think of no one more relevant and credible in the hip-hop community to build upon Def Jam's fantastic legacy and move the company into its next groundbreaking era.
Pitbull is great with brands. Endorsements with hip-hop artists work because hip-hop artists typically set the most trends... It's every brand's goal to be seen in the mainstream, and hip-hop music has become mainstream music.
It had no affect on me whatsoever. Um... I consider Jay a very good friend of mine. I also consider Dame and Biggs very good friends of mine. With me not being a Roc-A-Fella artist, with me just being a friend of both and not being tied to them in the Roc-A-Fella situation, I was still able to maintain personal relationships with both of em.
Def Jam commented on one of my Instagram photos once, and all my friends me hit me up, like 'Yoooooo, you signed to Def Jam?'
I do hip-hop music, and I've gotten famous off of hip-hop music, and I know that I'm successful, and I've created my own definition of success, what success means to me. So the hip-hop world is all just really fake to me.
I don't dislike rappers or hip-hop or people who like it. I went to the Def Jam tour in Manchester in the '80s when rap was inspirational. Public Enemy were awesome. But it's all about status and bling now, and it doesn't say anything to me.
I love all types of music. Jazz, classical, blues, rock, hip-hop. I often write scripts to instrumentals like a hip-hop artist. Music inspires me to write. It's either music playing or completely silent. Sometimes distant sound fuels you. In New York there's always a buzzing beneath you.
I was a hip-hop head. When I really found my own lane in music, it was hip-hop. I wanted to make hip-hop music. And I did, I made a lot of hip-hop music.
This is the thing about hip-hop music and where people get it most misconstrued: It's all hip-hop. You can't say that just what I do is hip-hop, because hip-hop is all energies. James Brown can get on the track and mumble all day. But guess what? You felt his soul on those records.
I used to be a Def Jam artist. I was - I survived Def Jam.
Man, I feel like hip-hop is - first of all, not even only with just GOOD Music, I gotta say - I think hip-hop is still alive in a strong way, man. I feel really enthused about hip-hop.
To me, it's an honour to be accepted as a hip hop artist, it gives me a lot of opportunity to express myself.
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