I can think of no one more relevant and credible in the hip-hop community to build upon Def Jam's fantastic legacy and move the company into its next groundbreaking era.
I listen to a lot of hip hop artists, and I think hip hop and poetry go hand in hand. The 'Def Jam Poetry' on HBO is just so sick to me.
I have always been involved with radio, whether it was as an artist talking to radio about my own songs, or as a promotion man at Def Jam to working records through my company. In 2000 I was asked to host a show in Norfolk VA and through that show I was then asked to host the morning show in Detroit. The concept of the show was around Hip Hop. We were active in the community and we wanted to do a local show that had a hip hop feel around it.
Hip is to know, it's a form of intelligence. To be hip is to be update and relevant. Hop is a form of movement, you can't just observe a hop, you gotta hop up and do it. Hip and hop is more than music
Hip is the Knowledge, hop is the Movement. Hip and Hop is Intelligent movement
Somewhere down the line, the evil ones stole the legacy of hip hop and flipped it to a corporate type of hip hop. They decided to tell everybody 'Well, this is what hip hop is,' instead of coming back to the pioneers and getting the true definition of what hip hop is and what it was and what we been pushing for all these years.
I have inherited two of the most important brands in hip-hop, Def Jam and Roc-A-Fella. Reid and Universal Music Group have given me the opportunity to manage the companies I have contributed to my whole career. I feel this is a giant step for me and the entire artist community.
My entryway into hip-hop was - my biggest introduction was obviously like, you know, the Def Jam, Run D.M.C., Beastie Boys, like, that conglomerate.
I would have to be traditional and say that my favorite era of hip-hop was between '85-'89. That was the era that got me to love hip-hop.
I've never been a mega-star. I'm more of a tastemaker of hip-hop. I try to be more of an ambassador for the era of hip-hop that I came in.
I think hip hop is dead. It's all pop now. If you call it hip hop, then you need to stop. Hip hop was a movement. Hip hop was a culture. Hip hop was a way of life. It's all commercial now.
My favorite era of hip-hop was between '85-'89. That was the era that got me to love hip-hop.
I like to compare the attitude and energy of an emerging start-up to that of the early hip-hop era. From working at labels like Bad Boy and Ruff Ryders, walking into the Def Jam offices, A Touch of Jazz and things like that, the vibe is that off making something out of nothing and making things work, and that's what I love about start-ups.
So I think hip-hop is moving and is going to continue to move in the direction of rappers just being honest with themselves, whether you're talking about Common and Mos Def or Nas and 50 cent.
I don't dislike rappers or hip-hop or people who like it. I went to the Def Jam tour in Manchester in the '80s when rap was inspirational. Public Enemy were awesome. But it's all about status and bling now, and it doesn't say anything to me.
I've always been an outsider. When I did magic, I was the only kid. When I worked with Johnny Cash, I was completely out of place in Nashville. And when I started Def Jam, I was the only white guy in the hip-hop world.
You know, my era of DJing was the 90s. I think that was one of the best eras of music, period. From dancehall to hip hop to rock to pop to R&B to everything. I just like that era of music, so I just listen to a lot of 90s overall but definitely 90s hip hop.
The ghetto music of my era is hip-hop. And Parliament, and Curtis Mayfield, and Marvin Gaye, that was all the ghetto stuff when I was a baby, and then when I was a teenager it was hip-hop and we were taking all those old '70s sounds and recreating them and putting them into a hip-hop format.