A Quote by Jean M. Auel
No, my publisher has always done the marketing.
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When I realized that I can invest in my own marketing and do exactly what I think needs to be done - well, then it just feels like, what is the benefit of having a publisher?
I want my writing to reach people. I don't write for a market. I write from my heart, something that appeals to me. The marketing, segmenting etc., can be done by your publisher, not you.
An author's ability to bring a marketing synopsis to the table - along with a great manuscript - makes a difference in what books get picked up. This is true for both fiction and nonfiction titles. You need to show your publisher what you've got in your marketing arsenal.
There is something about video marketing that helps it stay apart from the other online marketing tactics. When done correctly, all you need is one video marketing campaign to build up highly targeted traffic for a really long time.
There are many traditionally published authors who have hated the cover their publisher's decided on. Or the title or the marketing or the advertising. But there was nothing they could do about it.
The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.
Think of it more as publishing instead of marketing.Be authentic as a publisher and create content that helps you connect to everyone else...because they're already connected.
I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.
One of the nice things about publishing with Amazon is that the window for marketing is much longer than with a traditional publisher because these titles are not coming off of shelves.
Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for.
Marketing isn't done by computers, it's done by people. And people who sense opportunity and have the confidence to be remarkable will always defeat defensive actions by people who have given up.
I've always loved and enjoyed the theatre, but I have to say that none of our sponsorships have been done because I'm one of those chairmen and chief executives who goes gooey-eyed about something. They are done for a very specific marketing and commercial agenda.
I was always curious why certain marketing worked and some marketing did not.
Always try to turn a marketing disaster into a marketing opportunity.
Network marketing itself is always one-on-one. It's also called relationship marketing. You can't recruit en masse through thousands of e-mails.
As soon as I finished 'The Finkler Question,' I was in despair. I'd changed my English publisher because they'd been lukewarm about it and not offered enough money. The American publisher didn't like it. The Canadian publisher didn't like it... I'd been bleeding readers since my first novel, and I could see my own career going down.
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