A Quote by Jed Mercurio

The problem with individual opinion is that it doesn't necessary correlate with what the mass audience is thinking. — © Jed Mercurio
The problem with individual opinion is that it doesn't necessary correlate with what the mass audience is thinking.
The individual problem is the world problem. Therefore let us return to the problem of individual perfection and the establishing of peace in the heart and in the mind of the individual.
Freedom is necessary for two reasons. It's necessary for the individual, because the individual, no matter how good the society is, every individual has hopes, fears, ambitions, creative urges, that transcend the purposes of his society. Therefore we have a long history of freedom, where people try to extricate themselves from tyranny for the sake of art, for the sake of science, for the sake of religion, for the sake of the conscience of the individual - this freedom is necessary for the individual.
Children are prepared for democracy by being led to discuss current events without first learning the systematic subjects (politics, economics, history) which are necessary in order to discuss them. The Mole effect is to substitute slogans and superficial opinion for considered individual thought. And the opinion is that of the lowest common denominator of the group.
I think about all these influences and musical cultures, then the opinion of the audience is of course important, but when I'm working on an album or a new project, I'm not all the time thinking about what the audience will think about it.
The Second Wave Society is industrial and based on mass production, mass distribution, mass consumption, mass education, mass media, mass recreation, mass entertainment, and weapons of mass destruction. You combine those things with standardization, centralization, concentration, and synchronization, and you wind up with a style of organization we call bureaucracy.
Thus, those who say they would have right without its correlate, wrong; or good government without its correlate, misrule, do not apprehend the great principles of the universe, nor the nature of all creation.
We need to habituate better thinking to appreciate more of your day because that has a neurological correlate.
Taken as a whole the mass media seldom rises to the level of deplorable trash, but it is also true that there is no mass audience in America for anything better.
The movies I make - the goal isn't a mass audience. They're not expensive films. So the attempt is to reach a much more limited audience - one would say an audience that enjoys films that challenge them emotionally and intellectually.
Mass Man, the universal psychopath, is born when the individual ego is weakened to the point at which it loses separate identity and is forced, for security, to merge with the mass.
If the audience, in minute 50, is thinking about the way a movie is shot, there's a problem. I want it to permeate emotionally.
Strictly speaking, the mass, as a psychological fact, can be defined without waiting for individuals to appear in mass formation. In the presence of one individual we can decide whether he is "mass" or not. The mass is all that which sets no value on itself good or ill based on specific grounds, but which feels itself "just like everybody," and nevertheless is not concerned about it; is, in fact, quite happy to feel itself as one with everybody else.
Don’t try to visualize the great mass audience. There is no such audience—every reader is a different person.
The world has progressed to the point where it's most powerful force is public opinion. And I believe that in this world it is not the great book or epic play, as once was the case, that will shape that opinion, but those who understand mass media and the techniques of mass persuasion...We must not just believe in what we sell. We must sell what we believe in. And we must pour a vast energy into those causes.
There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.
Mass democracy, mass morality and the mass media thrive independently of the individual, who joins them only at the cost of at least a partial perversion of his instincts and insights. He pays for his social ease with what used to be called his soul - his discriminations, his uniqueness, his psychic energy, his self.
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