A Quote by Jef I. Richards

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

Jef I. Richards

Quote Topics

Advertising Also Be True Best Fact Lose May Mouth Never Sight True While Word Word-Of-Mouth Worst

Quote Author

Jef I. Richards
American - Educator

Most learning is social, or what I call the cultural DNA. Everyone knows that word of mouth advertising is the best advertising. That's social learning.

Stephen Covey

Advertising is a conscienceless industry, populated by cowards and idiots, that warps and drains everyone. It eggs on the worst in all of us. If I could eliminate either advertising or nuclear weapons, I would choose advertising.

George Meyer

I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives

David Ogilvy

There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there's one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

William Bernbach

The fact is that much of advertising's power comes from this belief that advertising does not affect us. The most effective kind of propaganda is that which is not recognized as propaganda. Because we think advertising is silly and trivial, we are less on guard, less critical, than we might otherwise be. It's all in fun, it's ridiculous. While we're laughing, sometimes sneering, the commercial does its work.

Jean Kilbourne

Free publicity and word of mouth is probably the best and cheapest form of advertising. Learn to use it to your advantage.

Richard Branson

People are social beings and want interaction and social learning is the primary form of learning, just as word of mouth advertising is the highest form of advertising.

Stephen Covey

I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man.

Oliviero Toscani

The growth of The Body Shop is testimony to the fact that you don't need to waste money on costly advertising campaigns to be successful. Instead, we've always relied on word of mouth and stories.

Anita Roddick

The advertising market in China is big and is still growing at a considerable pace. While online video is emerging as a mainstream advertising solution, it still represents a relatively small portion of advertising budget in China.

Victor Koo

The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.

Edward Bernays

Advertising and the free society are closely connected. Advertising helps to make a free society remain so by increasing competition, and by helping to maintain the freedom of the mass media themselves. The free society is one where advertising and advertising agencies are likely to be in considerable demand, though it is true that even in a totally centralist society there would still be a need for organisations and people to have access to mass communication media.

John Treasure

Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.

Maurice Saatchi

In college, I majored - I can't believe there is such a thing - in advertising. And I worked in advertising and PR for a while, and I liked it.

Traylor Howard

In fact, I argue that the future of advertising, whatever the technology, will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street, except the location is in the mind.

Maurice Saatchi

Let's gear our advertising to sell goods, but let's recognize also that advertising has a broad social responsibility.