A Quote by Jef I. Richards

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Jef I. Richards

Quote Topics

Art Advertising Creative Strategy Without

Quote Author

Jef I. Richards
American - Educator

Increasingly, corporations will look to advertising agencies for direction. Without an understanding of brand creation, messaging, and strategy, today's designers are destined to become the haidressers of tomorrow's creative environments-great for styling but light on strategy.

Hartmut Esslinger

I gotta new strategy it's called no strategy. And I gotta way to sell more music its called make better music.

Kanye West

Strategy was first used in Athens (508 BC) to describe the art of leadership used by the ten generals on the war council. Some argue for the more creative, human side, while others argue for the more analytic side of strategy.

Max McKeown

I got an album concept called 'Exit Strategy,' that might be one of my last ones. It's a term they use in business when you build companies. You create an exit strategy as you make a company. You don't wait till you're five years in it; you create a exit strategy as you make the company.

Nipsey Hussle

The single most damaging misconception about strategy is that it is a set of financial performance goals. The so-called "strategies" created by many managements are nothing more than three-to-five year financial performance forecasts. They are then labeled "strategy" and shipped off to the board of directors which goes through the motions of discussing how big the numbers are. Strategy is not your aspirations. Strategy is concerned with how you will arrange your actions and resources to punch through the challenges you face.

Richard P. Rumelt

In order to produce generalist courses, business school professors have been forced to invent subjects called strategy, called organizational behavior and so on.

Matthew Stewart

A change of strategy suggests there is a strategy. I don't see a strategy that deals with - that concerns with dealing wit with ISIL overall. There is some sort of strategy for dealing with it in Iraq. I'm not sure there is one in Syria. And Libya is another problem altogether.

David Ignatius

[M]anufacturing, science and engineering are ... incredibly creative. I'd venture to say more so than creative advertising agencies and things that are known as the creative industries.

James Dyson

I have an art magazine about drag called 'Velour,' named after myself, and I have a monthly show called 'Nightgowns' that curates and presents some of the most creative and high-quality drag in a professional theater setting.

Sasha Velour

There were creative-writin g teachers long before there were creative-writin g courses, and they were called and continue to be called editors.

Kurt Vonnegut

Nurture doubt as a creative strategy.

Joshua L. Goldberg

If you believe in a security strategy - a strategy of more friends and fewer enemies, a strategy of greater cooperation and a strategy of keeping America better at home as we grow more diverse - we have to build the minds and hearts to build this kind of world.

William J. Clinton

The smart strategist allows strategy to be shaped by events. Good reactions can make great strategy. Strategy involves competition of goals, and the risk is the difference between those goals and the ability of the organization to achieve them. So part of the risk is created by the strategy.

Max McKeown

A good strategy is not always successful, but even an "inappropriate" strategy may be an actual strategy. A "bad strategy" is one that doesn't even try to address an important challenge. Instead, it speaks of aspirations, visions of the future, lays out performance goals, or simply lists a bunch of unconnected actions.

Richard P. Rumelt

If you can't describe your strategy in twenty minutes, simply and in plain language, you haven't got a plan. 'But,' people may say, 'I've got a complex strategy. It can't be reduced to a page.' That's nonsense. That's not a complex strategy. It's a complex thought about the strategy.