A Quote by Jef I. Richards

Creativity is an advertising agency's most valuable asset, because it is the rarest. — © Jef I. Richards
Creativity is an advertising agency's most valuable asset, because it is the rarest.
The most valuable asset a nation has is the creativity of its children.
The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.
The traditional model for a company like Coca-Cola is to hire one big advertising agency and essentially outsource all of its creativity in that area. But Coca-Cola does not do it that way. It knows how to manage creative people and creative teams and it has been quite adept at building a network that includes the Creative Artists Agency in Hollywood, which is a talent agency.
The general advertisers and their agencies know almost nothing for sure, because they cannot measure the results of their advertising. They worship at the altar of creativity, which really means 'originality': The most dangerous word in the lexicon of advertising
I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man.
For most people, their home is their most valuable asset. Yet most of us don't take care of it.
Data is the most valuable asset in the world.
Time is the most valuable asset you don't own.
Good conscience is the most valuable asset of all!
If you do not give 110% in your life, I promise your life will haunt you for the rest of your days. Time is the most valuable asset on Earth, a depreciating asset, don’t waste another moment of life where you are not at your fullest potential getting the most out of the time you have in life.
Praise can be your most valuable asset as long as you don't aim it at yourself.
Your company's most valuable asset is how it is known to its customers.
Your company's most valuable asset is how it is known to customers.
A leader's most valuable asset is not their time but their energy and ability to energize others.
Spirit is the most valuable asset, more than money and any other power.
Commit yourself to lifelong learning. The most valuable asset you'll ever have is your mind and what you put into it.
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