A Quote by Jeff Bezos
The balance of power is shifting toward consumers and away from companies The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it.
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I'm not saying that advertising is going away. But the balance is shifting. If today the successful recipe is to put 70 percent of your energy into shouting about your service and 30 percent into making it great, over the next 20 years I think that's going to invert.
Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering itself isn’t remarkable, it’s invisible.
The amount of resources we put in are disparate. We put billions of dollars into fuel-efficient technologies. How much are we putting into energy behavior change in a credible, systematic, testing way?
As the company grows and about this 25 or so employee size, your main job shifts from building a great product to building a great company.
There are times when you cannot even control the sugar level in your body. Remember that when you put sugar in your metabolism, you are upsetting your metabolism in a very direct way. X amount of sugar is understandable, but the amount of sugar you put in, only God can save you. And whenever you put x amount of sugar, you must follow the law of depression. When you get that kind of depression, you lose a lot of friends. Therefore, it is very fair to channel your energy. One of the best ways to channel the energy is to do the pranayama.
The only reason I was able to accomplish things is the great people willing to work with me. A company is a group of people organized to create a product or service, and that product or service is only as good as the people in the company - and how excited they are about creating it. I do want to recognize a ton of super-talented people. Without them, I would have accomplished very little. I just happen to be the face of the companies.
Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.
I typically, with my work, like to approach it in a bigger way. That's sort of how I am. And I remember when I was getting into television, the handcuff that gets put on you right away, especially when you're a theater kid, is, 'Be smaller, be smaller, be smaller.'
Some of the power has shifted from companies to people. Using social media tools (blogs, wikis, tagging, etc.) more individuals are creating semi-spontaneous 'groundswells' of opinions to which companies and other institutions are realizing they must respond. From marketing to consumers organizations are being pulled into engaging with individuals.
Problems tend to be put into their proper perspective the moment we get off SELF, and on PURPOSE. By choosing your purpose in life - a purpose that serves the greater good - and devoting the majority of your time, energy, and attention everyday toward living it, you discover the secret to a life of fulfillment.
The rules of engagement around building a brand have changed significantly over the past 10 to 15 years. Where companies at one time could spread their message through traditional marketing, consumers now seek an enduring emotional connection with the companies they patronize. The foundation of that connection is the most important characteristic of building a world-class brand: trust. Trust with your people and trust with your customers.
Getting service right is more than just a nice to do; it's a must do. American consumers are willing to spend more with companies that provide outstanding service - ultimately, great service can drive sales and customer loyalty.
If you want more energy, put yourself in situations where energy is required. Your body will naturally respond and always produce the energy you need, but not if you're just sitting around complaining about not having enough energy.
Even smaller companies are putting resources behind their analytics teams in the same way they put resources behind engineering and product teams. There are some great tools out there that allow even tiny businesses to use data effectively.
Cities are responsible for the vast majority of the creation of the economy. They're also places into which we pour the vast majority of resources, the vast majority of energy and the places where a huge percentage of the decisions about how systems are built and how products designed, etc., happen.
I believe that when you put your energy into your emotions, it takes away from the energy that you can put into your physical, your mental, performance in a fight.
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