A Quote by Jeff Bezos
If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.
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All businesses need to be young forever. If your customer base ages with you, you're Woolworth's.
You're sexy when you're young. You've got it going on, and then you have your kids, and you give your whole life to your kids, and then they're kind of gone, and like, what do you do? You've got to fight to stay inspired, and you've got to fight to learn new things and stay young in your heart.
If you burn out you aren't doing your customers or your investors or your employees any favors. You need to create a situation inside your company where you are going to be retained for a long time. I think that's your obligation if you're good.
Companies cannot really see beyond their current customer base. They explicitly or implicitly do things to protect their current customers. And the last person to want real change is your customer. This is why most new ideas come from small companies that have nothing to lose.
Your business should be defined, not in terms of the product or service you offer, but in terms of what customer need your product or service fulfills. While products come and go, basic needs and customer groups stay around, i.e., the need for communication, the need for transportation, etc. What market need do you supply?
You've got to stay positive and go out and work as hard as you can to fix things, and there are going to be adjustments throughout your career, and hopefully it's a long one, so figuring out how to stay out there and get people out is part of baseball.
Listen, you have now found the conditions in which the desire of your heart can become the reality of your being. Stay here, until you acquire a force in you that nothing can destroy. Then you'll need to go back into life, and there you will measure yourself constantly with forces which will show you your place.
The Boomers will eventually have to accept that it is not possible to stay forever young or to stop aging. But it is possible, by committing to show up for others in community after community, to earn a measure of immortality.
The boomers will eventually have to accept that it is not possible to stay young forever or to stop aging. But it is possible by committing to show up for each others in community after community, to earn a measure of immortality.
No matter what your product is, you are ultimately in the education business. Your customers need to be constantly educated about the many advantages of doing business with you, trained to use your products more effectively, and taught how to make never-ending improvement in their lives.
The outside-in discipline requires that you have an explicit customer-based reason for everything you do in the marketplace. Managers need to create what I call "customer pictures," verbal descriptions of customers that highlight the key customer characteristics and make those customers come alive. Although managers never know as much about customers as they want and need to know, the outside-in discipline requires that they construct customer pictures anyway, basing the pictures on whatever hard data they have plus hypotheses and intuition.
Growing your own business is great. Watching your ideas come to life, taking care of new customers and watching them become repeat customers, and successfully building your team is a feeling that can't be matched.
If you're constantly making business decisions on behalf of your investors first, ultimately you're going to wear down your other stakeholders. It's going to be potentially hurtful for your employees and your customers and the community you do business with.
As a leader, you absolutely must expend your energy engaging your frontline employees so that they will take care of customers, who will tell stories about how great your company is to other people, who will become new customers.
When you're younger, it's hard because you're finding your identity, and then for 12 hours out of the day, you have to be a different person. So that's a tricky phase - as far as figuring who you are out and then figuring out the people that you're working with.
I think high school's very difficult. You're figuring out your own power and your effect on other people. You look back and see how you spent so much energy on figuring out things with your parents or your peers.
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