A Quote by Jeff Bezos

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. — © Jeff Bezos
A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
In daily practice, the word brand stands as a surrogate for the word reputation. In fact, your brand acts just like a person. When you know a person's reputation, you can predict his or her behavior. You know what that person is likely to do or say-or not do or say-in any given situation. Your brand works the same way.
Narco fiction novels have a reputation, at least here in Mexico among some of the writers I know, of being somewhat rushed productions, usually written in one way or another like crime thrillers, with something cheesily exploitative about them. It feels exploitive - taking this horrible and ongoing tragedy and trying to turn it into something entertaining. Or trying to turn it into something that might earn the writer a reputation of the sort that many writers believe they aspire to. Or earn them money.
Reputation is seeming; character is being. Reputation is manufactured; character is grown. Reputation is your photograph; There is a vast difference between character and reputation. Reputation is what men think we are; character is what God knows us to be. Reputation is seeming; character is being. Reputation is the breath of men; character is the inbreathing of the eternal God. One may for a time have a good reputation and a bad character, or the reverse ; but not for long.
It's the behaviour of your company and its people that form your reputation, and your reputation is your brand
Partly, I like a bad reputation. But I also want a reputation of being a good person.
Mistakes quickly pile up and coalesce into a reputation, and a reputation is hard to shake.
I've got this reputation for shooting one take which is a wonderful reputation to have but it's hard to live up to.
I don't mind having a reputation as a serious and spiritual person. I think that would be a nice reputation to have.
I don't mind having a reputation as a serious and spiritual person. I think that would be a nice reputation to have
Reputation is the cornerstone of power. Through reputation alone you can intimidate and win; once it slips, however, you are vulnerable, and will be attacked on all sides. Make your reputation unassailable.
You could say that the Hell's Angels have a bad reputation, then you talk to a biker, and he's trying to join it. It just depends upon who you're talking to about reputation.
Reputation is what people expect us to do next. It's their expectation of the quality and character of the next thing we produce or say or do. We control our actions (even when it feels like we don't) and our actions over time (especially when we think no one is looking) earn our reputation.
Reputation, reputation, reputation! O, I ha' lost my reputation, I ha' lost the immortal part of myself, and what remains is bestial!
A reputation as a hard worker is a good reputation to have.
When a management with reputation for brilliance gets hooked up with a business with a reputation for bad economics, it's the reputation of the business that remains intact.
It is not for us to give an assessment to what happened, but in our opinion the reputation of British science, the reputation of the British government, and the reputation of the title 'Sir' has sustained heavy damage.
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