A Quote by Jeff Greenfield

One of the enduring myths of campaign analysis is that you can actually count the number of 'undecided' voters by asking voters if they are undecided or not. Sometimes, significant numbers of voters actually change their minds.
Campaigns fail if they waste resources courting voters who are unpersuadable or already persuaded. Their most urgent task is to find and persuade the few voters who are genuinely undecided and the larger number who are favorably disposed but need a push to actually vote.
Something that is interesting about the current polling is that, as you watch Hillary's [Clinton] numbers fluctuate, part of the reason that they are is because the Obama coalition, younger voters, African-American voters, Latino voters, they're not showing up in as large a number for her as they did for President [Barack] Obama.
Close elections tend to break toward the challenger because undecided voters - having held out so long against the incumbent - are by nature looking for change.
Pre-poll surveys receive different reaction in the media among voters and political parties. For example, the more undecided voters are, the greater the role and effect of pre-poll surveys. Similarly, greater the decline of the party system, the more influential their role.
My advice is to listen and accept the will of the American people, the Republican voters. The Republican Party is the Republican voters, and Republican voters oppose these trade agreements more than Democrat voters do.
When Democrats concede the idea that some voters are not our voters, we shouldn't be surprised when those voters agree.
Candidates are making lasting impressions on voters, not just primary voters, in how they campaign.
Obama's major accomplishment is himself. This can be an effective argument to make to undecided voters and something Obama has to artfully address.
Rural voters believed the Democrats traded millions in campaign cash at their expense. Along came a guy named Trump to give these voters a political voice.
I think primary voters have a right to know. And Donald's Trump excuse of it that he's being audited, look, that makes it even more important for him to release his taxes, so that voters can see if there is - Mitt Romney suggested there could be a bombshell there. I don't know if there is or not. But Donald is hiding them from the voters, and I think he owes candor to the voters.
Republicans ought to propose conservative answers to the concerns that are uppermost on most voters’ minds. The libertarian-populist method seems to be to start with the solutions and then to imagine that voters have the relevant concerns. And while many of the proposed solutions have great potential appeal to conservative voters, few would do much to expand their ranks.
It's hurting Democrats if you do really go profoundly negative in the primary. Most of them don't. They actually realize the most effective use of their money is to make sure they stand out in front of the voters and the voters understand their story.
They've been very helpful. They allow voters to cut through the din and clutter of the $100-million smear campaign the unions have been waging against the governor, and they allow voters to hear directly from the people who are for change and from people who are against change.
My focus as part of the leadership is to keep talking about the independent voters, independent voters - how do we get the independent voters back?
The bigger issue is that we're communicating directly with voters [during the president campaign]. For those members of congress that endorse us, terrific, for those that don't, we're still winning voters in their state.
[Donald] Trump's path to victory depends on getting historic levels of support from white voters, and particularly large numbers of white, non-college-educated voters.
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