A Quote by Jeff Rich

Simplicity is the ultimate sophistication.

Jeff Rich

Quote Topics

Brainy Simplicity Sophistication Ultimate

Quote Author

Jeff Rich
American - Explorer
Born: 1969

Simplicity is the ultimate sophistication-- Steve Jobs turned this into the slogan behind an early Mac advertising campaign. Which doesn't make it less true.

Steve Jobs

I think my style revolves around the philosophy that less is more, that simplicity is the ultimate sophistication. That goes for my taste in design and in clothes, and even affects the way I approach music. I'm all about keeping things simple, and minimal, but being able to convey something powerful through that approach.

G-Eazy

simplicity is the best sophistication

Leonardo da Vinci

So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.

Walter Isaacson

The spirit's foe in man has not been simplicity, but sophistication.

George Santayana

Simplicity is the ultimate sophistication. It takes a lot of hard work to make something simple, to truly understand the underlying challenges and come up with elegant solutions. [...] It's not just minimalism or the absence of clutter. It involves digging through the depth of complexity. To be truly simple, you have to go really deep. [...] You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.

Steve Jobs

I do not think that any civilization can be called complete until it has progressed from sophistication to unsophistication, and made a conscious return to simplicity of thinking and living.

Lin Yutang

The ultimate sophistication of subversion is to take over the government, not by unlawful but by lawful means.

Brian Crozier

Simplicity is a pleasant thing in children, or at any age, but it is not necessarily admirable, nor is affectation altogether a thing of evil. To be normal, to be at home in the world, with a prospect of power, usefulness, or success, the person must have that imaginative insight into other minds that underlies tact and savoir-faire, morality and beneficence. This insight involves sophistication, some understanding and sharing of the clandestine impulses of human nature. A simplicity that is merely the lack of this insight indicates a sort of defect.

Charles Horton Cooley

Beneath the sophistication of Buddhist psychology lies the simplicity of compassion. We can touch into this compassion whenever the mind is quiet, whenever we allow the heart to open.

Jack Kornfield

There's a clean simplicity to the plotting of 'Sinister,' whether you like it or not. And the scares are deliberate and even heavy-handed in a way. There's not a lot of sophistication or nuance in the plotting and not much restraint in the scares - and that's a part of what makes the movie accessible.

Scott Derrickson

With the arrival of the new comes the need to overcome fascination with novelty in order to approach substance and sophistication - a sophistication born of subtlety and depth of perception, not complexity and perceived virtuosity.

John Paul Caponigro

The simplicity of the universe is very different from the simplicity of a machine. The simplicity of nature is not that which may be easily read but is inexhaustible. The last analysis can no wise be made.