A Quote by Jeff Zucker
Climate change is one of those stories that deserves more attention, that we all talk about, but we haven't figured out how to engage the audience in that story in a meaningful way. When we do do those stories, there does tend to be a tremendous amount of lack of interest on the audience's part.
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There's no reason the story of Christianity wouldn't be more prevalent in film and television considering the audience size who love and believe the stories. This is a broad audience and deserves to be on broadcast TV.
The issue is: how do you engage the audience? And one of the things I talk to our communicators about is: The outline is great; the stories are great. But how do you engage them? How do you make it feel like we are on a journey, not you are just up there giving me information.
The desire for story is very, very deep in human beings. We are the only creature in the world that does this; we are the only creature that tells stories, and sometimes those are true stories and sometimes those are made up stories. Then there are the larger stories, the grand narratives that we live in, which are things like nation and family and clan and so on. Those stories are considered to be treated reverentially. They need to be part of the way in which we conduct the discourse of our lives and to prevent people from doing something very damaging to human nature.
Too often we tell kids pleasant stories devoid of truth, and stories without truth are not good stories. Our audience deserves more from us.
I don't think we need a critic to negotiate with the audience. People say, "Who are you writing for?" I'm writing for myself but my audience is anybody who knows how to read. I think a story should engage anybody who knows how to read. And I hope that my stories do, maybe on a different level for more sophisticated readers than, say, a high school kid, but still a story has got to grab you. That's why we read it.
I think you have to do the stories that interest you and hope an audience likes it, rather than doing stories that you think the audience will like, whether you like them or not. I think there has to be something that you find compelling and interesting, and then hopefully an audience will agree with you.
The thing that makes stories memorable is the experiences they impart onto the readership and the emotions that they make those readers feel. The audience will forgive an incredible amount if you deliver them a powerful emotional experience - and, conversely, if your story is emotionally false, no amount of pyrotechnics will save it.
Great stories agree with our worldview. The best stories don't teach people anything new. Instead the best stories agree with what the audience already believes and makes the members of the audience feel smart and secure when reminded how right they were in the thirst place.
Character driven stories engage me and when an audience gets to know a character in an unforced way and finds themselves rooting for him or her, those are the kind of movies that get me excited.
How often we all have heard speakers begin by calling the attention of the audience to their lack of preparation or lack of ability. If you are not prepared, the audience will probably discover it without your assistance.
I've learned there is a void in adult stories across the land. Hollywood, whatever that is anymore, is losing their ability to tell those stories because they're not even thinking of that audience.
There are a million ideas in a world of stories. Humans are storytelling animals. Everything's a story, everyone's got stories, we're perceiving stories, we're interested in stories. So to me, the big nut to crack is to how to tell a story, what's the right way to tell a particular story.
Every child deserves to see themselves in stories they can enjoy, but it isn't the place of white people to decide how and why those stories are created and marketed.
Audience come with expectations, and our job is to engage them for two hours. We take efforts to make the story more interesting and also present it in such a way that it is liked by all the audience.
Life is a story. You and I are telling stories; they may suck, but we are telling stories. And we tell stories about the things that we want. So you go through your bank account, and those are things you have told stories about.
There are tons of stories out there. I read a lot of scripts on a weekly basis. I'm looking for stories to tell and stories that I hope will be interesting to an audience.
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