A Quote by Jeffery Keedy

The first thing one learns about typography & type design is that these rules are made to be broken. — © Jeffery Keedy
The first thing one learns about typography & type design is that these rules are made to be broken.
There are three types of men in the world. One type learns from books. One type learns from observations. And one type just has to urinate on the electric fence himself.
And I'm the first one to tell people to break the rules. But you can only break the rules once you know what the rules are. The other thing is, fashion is the last design discipline to actually have academic texts and historical analysis.
Children learn what they live. If a child lives with criticism... he learns to condemn. If he lives with hostility... he learns to fight. If he lives with ridicule... he learns to be shy. If he lives with shame... he learns to be guilty. If he lives with tolerance... he learns confidence. If he lives with praise... he learns to appreciate. If he lives with fairness... he learns about justice
We don't have a good language to talk about this kind of thing. In most people's vocabularies, design means veneer... But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a man-made creation.
I'm the type of fighter who has never made an excuse. I fought with a broken rib, broken leg.
I believe that my race will succeed in proportion as it learns to do a common thing in an uncommon manner; learns to do a thing so thoroughly that no one can improve upon what it has done; learns to make its services of indispensable value.
There are important rules in life - like not parking on yellow lines or stealing from your neighbour. But some rules are made to be broken.
Rules are made to be broken, so there won't be any rules.
We speak erroneously of "artificial" materials, "synthetics", and so forth. The basis for this erroneous terminology is the notion that Nature has made certain things which we call natural, and everything else is "man-made", ergo artificial. But what one learns in chemistry is that Nature wrote all the rules of structuring; man does not invent chemical structuring rules; he only discovers the rules. All the chemist can do is find out what Nature permits, and any substances that are thus developed or discovered are inherently natural. It is very important to remember that.
Rules of Play is an exhaustive, clear, cogent, and complete resource for understanding games and game design. Salen and Zimmerman describe an encyclopedia of game design issues, techniques, and attributes. In particular, they analyze the elements that can make a game experience richer, more interesting, more emotional, more meaningful, and, ultimately, more successful. It should be the first stop you make when learning about game design.
I never learned the rules in the first place. To change the game is at the heart of what Virgin stands for, so the company culture has always been: "Don't sweat it: rules were meant to be broken."
Lyric poetry is, of course, musical in origin. I do know that what happened to poetry in the twentieth century was that it began to be written for the page. When it's a question of typography, why not? Poets have done beautiful things with typography - Apollinaire's 'Calligrammes,' that sort of thing.
If you love it, you don't know much about typography. And if you hate it, you really don't know much about typography either and you should get another hobby.
If I'm desperate, I'll read anything. But even when I can be choosy, I still have no hard-and-fast rules. I have rules about what I won't read, rather than what I will. No science fiction, no romance, no chick lit. Although even these rules can be broken.
The student learns rules but all the rules in the world never make a picture.
For slaves to fashion, the rules are made to be broken.
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