A Quote by Jeffrey Gitomer
It never ceases to amaze me that companies will spend thousands of hours and millions of dollars teaching people 'how to sell,' and not one minute or not $10 on 'why they buy.' And 'why they buy' is all that matters.
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People have been like 'well you need millions of dollars to buy and sell stocks.' That sort of idea was thrown out of the window with online brokerages like E-trade and Fidelity, and today, we think that you don't even need thousands of dollars to trade stocks.
Thousands of salespeople are pounding the pavements today, tired, discouraged and underpaid. Why? Because they are always thinking only of what they want. They don't realize that neither you nor I want to buy anything. If we did, we would go out and buy it. But both of us are eternally interested in solving our problems. And if salespeople can show us how their services or merchandise will help us solve our problems, they won't need to sell us. We'll buy. And customers like to feel that they are buying - not being sold.
At the end of the day, people (customers) don't necessarily buy into what you do; they buy into why you do it. People buy Apple because they love the Apple brand - what it stands for - they feel proud to be associated with that brand. What makes Google or Virgin or any of these 'superior' brands what they are is that they have a mission to change the world. Those are the kinds of companies that will endure the test of time.
Why is it that I notice so many brilliant scientists using Macs for their personal computers; why does the Lawrence Livermore & Berkeley Labs buy millions of dollars worth of Macs?
Why spend 18 hours watching someone else's war, when you know how it comes out? We win, and then have to buy all their cars.
The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, why they should buy from you, why your product is better than other similar products, why they should trust you, and why they should buy it now, etc.
If this government can send 20 billion dollars to Latin America to some peasants who have never fought for this country or worked for this country or have - or - and is sending hundreds of millions of dollars to Africa and Asia to try and buy friendship of people who will never be friendly toward them, then they should be even more quick to spend some - whatever amount of money is necessary to get inside of their house straight, before it's too late.
We've been trained to spend money since we were born with all these commercials with toys and G.I. Joes and Transformers. But there's so many things in the supermarket, there's so many things on television that automatically, when you turn it on, are saying, 'Buy! Buy! Buy! Buy! Buy! Buy! Buy!'
Why is it not possible to build a church in Saudi Arabia where as we in the Netherlands have almost 500 mosques being built; why is it not possible to buy or sell a Bible in any Muslim or most of the Muslim countries, whereas we can buy a Koran here on every street corner? This is the exact example of the fact that Islam is an intolerant society.
Venture capitalists buy minority positions in young companies they think will grow quickly; buy-out investors buy most or all of companies they think can be turned around by fixing a few basic things.
Money is a token, money buys freedom, it don't necessarily buy happiness and I've still got things I'm overcoming in my own mind, but money will buy you the freedom to not have to work as many hours. Money will buy you the freedom to spend more time with your family.
Unfortunately, overall, movies are a conglomerate. People buy and sell people in this business, which can get really ugly unless you have the right set of values and understand why you're doing it. Luckily, I was raised by people who'd already gotten to that point, and seen all the yuck stuff - which is probably why they originally didn't want me to act.
Companies are bought not sold, an investment banker told me that once and it is very true. Basically what it means is you can't control selling your company, you can only sell it if somebody wants to buy it, and you need someone to want to buy it.
The press is just not your friend when it comes to a marriage. That's why we didn't sell the pictures of our wedding, and we got offered millions of dollars for them, millions.
If he [Uncle Sam] can't do this [integration], then they will - it will alienate them. And all of the hundreds of millions of dollars or billions of dollars that he has sent abroad trying to buy the friendship of the dark world will go right down the drain.
Art collectors are pretty insignificant in the scheme of things. What matters and survives is the art. I buy art that I like. I buy it to show it off in exhibitions. Then, if I feel like it, I sell it and buy more art.
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