A Quote by Jeffrey Gitomer
People don't want to be sold! People want to buy!
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Industry prospers when it offers people articles which they want more than they want anything they now have. The fact is that people never buy what they need. They buy what they want.
They don't want art that might actually change the community. They just want consumers. They don't want people to manufacture things. They'll do the manufacturing, and they just need people to buy it, need youth to buy it.
Most of the time they buy what other people buy. They move in great schools, like bluefish, all identical. There is safety in numbers. If one wants Schnabel, they all want Schnabel, if one buys a Keith Haring, two hundred Keith Harings will be sold.
People want to see John Cena - they want to see all these guys - but I want people to buy tickets because they want to see the girls and they're looking forward to the Divas matches.
I'm delighted to be Number 1, but next week I don't want people to buy my record, I want them to buy Band Aid.
I wanted to win to feed the hungry people of my community. I didn't want to win to buy a diamond.. I didn't have no diamonds then. I didn't want to win to buy a car, I didn't want to win to bring a couple of chicks downtown to a hotel. I wanted to win to feed the poor people of the community.
We make decisions every day about what we're going to eat. And some people want to buy Nike shoes - two pairs, and other people want to eat Bronx grapes and nourish themselves. I pay a little extra, but this is what I want to do.
As you've noticed people don't want to be sold. What people do want is news and information about the things they care about.
If you are not online, people look at you askance. I think in three to four years' time people will look equally askance at you if you haven't got the ability for consumers to buy what they want, where they want and how they want.
I don't want to sell anything, buy anything, or process anything as a career. I don't want to sell anything bought or processed, or buy anything sold or processed, or process anything sold, bought, or processed, or repair anything sold, bought, or processed. You know, as a career, I don't want to do that.
That is all that we want, what people want, what people want in New York, in Washington, in Pittsburgh, in any other place in the United States or in Europe. People want to live peacefully. That's what we want.
People, when they buy a hat, they can't explain why they want to buy it or why they want it, but they do. It's like chocolate.
Companies are bought not sold, an investment banker told me that once and it is very true. Basically what it means is you can't control selling your company, you can only sell it if somebody wants to buy it, and you need someone to want to buy it.
Convincing isn't really possible in an age of customer control. Customers hold most of the cards today. They have good visibility into their choices, and they can easily share information with each other. Not only that, they don't like to be sold. But they do like to buy. Your job shouldn't be to convince customers to buy, but to help them buy what they want.
I have been so blessed not only to talk about things that I want to talk about in my industry, but also to have a platform - and people want to hear about it. People want the change; people want the difference; people want to know what's going on. People want to see themselves in the industry that for so long has ostracized girls of my size.
Everybody knows about Las Vegas. It's a state of mind. Some people want to come with their kids and have a great weekend. Some people want to shop. Some people want to find hookers. Some people want to eat. Some people just want to gamble. It's a potpourri of decadence.
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