A Quote by Jeffrey Gitomer
Everything you need to know about a customer has been written by them or about them. And it lives on the Internet. All you have to do is uncover it. And use it.
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I've written about women's lives, and I just want to write about them from being a woman. I don't need feminism on top of that when I'm writing.
I used to be the hippest of them all. I used to know everything about everything. I used to read about everything that was going on, and I knew everybody's name and anybody in pop culture. Anything that was written about me, I would read.
You know, we've been right on everything, haven't we? We told people about drones five years ago, didn't we? We told people about the NSA five years ago, didn't we? We told them about indefinite detention. We told them you can't come after the internet, that's unconstitutional. You can't do warrantless searches, that's unconstitutional.
The downside of being a celebrity is that people kind of know about you, and you really don't need them to know about you - you need them to know about your work.
The outside-in discipline requires that you have an explicit customer-based reason for everything you do in the marketplace. Managers need to create what I call "customer pictures," verbal descriptions of customers that highlight the key customer characteristics and make those customers come alive. Although managers never know as much about customers as they want and need to know, the outside-in discipline requires that they construct customer pictures anyway, basing the pictures on whatever hard data they have plus hypotheses and intuition.
I've obviously used fans - I wouldn't say all my life, because we couldn't afford them when I was young, but from my 20s and onwards we've had to use fans. And I've always loathed them. Everything about them. The way you adjust them, getting them at the angle you want. Carrying them. Cleaning them. The danger of putting your finger in them.
I do feel guilty. I do. Especially about my family, my children. I write about them, and I know that this will haunt them as well through their lives. Why did I do that to them?
There are certain historical figures of such importance that we need to know everything about them, which is why books about Napoleon, Lincoln, Julius Caesar, Joan of Arc, Queen Elizabeth I, and the great religious founders continue to proliferate; these lives require constant reevaluation and interpretation.
Businesses need to proactively create models that make a difference in society and let everyone else use them, talk about them, emulate them - and build on them.
The only way to resonate at a level that persuades is to know who you are addressing. If it's true that the Audience is the hero, you need to spend time thinking about them. Really getting to know them to the point it feels like they are a friend. May times we picture our audience as a large clump of strangers. Instead, you need to picture them as individuals standing in line to have a personal conversation with you. It's easy to persuade a friend, you need to think about your audience until you know them as a friend.
When all is said and done and the e-book is written about politics and the Internet, it is not going to be about the presidential election. It will be about the smaller elections in aggregate that have a huge effect on people's lives.
People need to know that they are not alone, that they have not been abandoned; but that there is One Who loves them for what they are, Who cares about them.
A lot of the images I use are already out there in the public or in the news. I just steal them or photograph them or repaint them, so they've already been talked about, already been consumed.
Children are notoriously curious about everything, everything except... the things people want them to know. It then remains for us to refrain from forcing any kind of knowledge upon them, and they will be curious about everything.
You need to know what makes artists tick. Having been through the process myself as a musician, since I was an early teen, gave me an advantage - understanding them from their point of view, because it's about them, it's not about you - it's their vision and what they're capable of achieving, and you're the conduit.
I don't like realism. We already know the real facts about li[fe], most of the basic facts. I'm not interested in repeating what we already know. We know about sex, about violence, about murder, about war. All these things, by the time we're 18, we're up to here. From there on we need interpreters. We need poets. We need philosophers. We need theologians, who take the same basic facts and work with them and help us make do with those facts. Facts alone are not enough. It's interpretation.
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